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Media Planning Group’s interactive arm, Media Contacts, has appointed Dynamic Logic to analyse and evaluate the branding effectiveness of its online advertising campaigns.The agreement will see Dynamic Logic utilise its AdIndex tracking system to assess the effectiveness of campaigns for clients including Intel, Orange, Airbus and Expedia.The system provides advertisers with metrics beyond click-through rates… Continue reading MPG Appoints Dynamic Logic To Evaluate Online Campaigns

The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…Advertisers Switching Back To Spot TVThere there are encouraging signs of growth in the spot TV market with spending up… Continue reading MediaTelINSIGHT: Mobile Phone Sales Climb Again

A US federal court yesterday moved to block controversial new media ownership rules put forward by the Federal Commissions Commission (FCC). Under current rules, media firms are allowed to reach up to 35% of the national television audience through local TV station ownership. In June, the FCC’s commissioners voted 3-2 in favour of raising the… Continue reading Court Delays New FCC Ownership Rules

Emap was seen in the spotlight yesterday, up 2.09% on positive sentiment, benefiting from the broader market rally.Elsewhere, Cable and Wireless was seen up 4.55% amid reports that it is in negotiations to sell its loss making US arm to management.Pan-European broadcaster, RTL, was also in focus after reporting a 40% increase in profits for… Continue reading Sharewatch: Emap Rises On Positive Sentiment

Even in times of economic uncertainty, young people are enthusiastic shoppers and therefore remain a prime market for advertisers, judging from a new survey by Harris Interactive. The YouthPulse study analysed the income, spending and savings habits of young Americans in the 8-21 age range, the so-called Generation Y. It deduced that while the economic… Continue reading Generation Y Looks To Carry On Spending

MTV has secured a range of high profile blue chip companies to sponsor its forthcoming Europe Music Awards, in deals believed to be worth a total of £10 million.American Express, Vodafone live! Replay and Foot Locker will sponsor the awards, which will be held in Edinburgh on the 6 November. The event regularly attracts a… Continue reading MTV Secures Blue Chip Sponsors For Music Awards

BT and Yahoo! are supporting the launch of their new high-speed internet service, BT Yahoo! Broadband, with a £10 million above the line marketing campaign.The new co-branded offering, which launched yesterday, is designed to be the UK’s most advanced broadband internet product, combining high-quality access with a range of content and services for £29.99 per… Continue reading BT Yahoo! Broadband Launch Supported With £10m Ad Push

Children aged six and under watch an average of 2.1 hours of television each day, according to new research that could renew concerns over the level of advertising during pre-school programmes.The study carried out by the Early Learning Centre also shows that nearly 60% of children over the age of six have a television in… Continue reading Concerns Grow As Children Remain Glued To The TV

Pan-European broadcaster RTL has reported a 40% increase in profits for the first six months of 2003 amid growing optimism about the state of the advertising economy.Chief executive, Gerhard Zeiler commented: “RTL Group has continued to progress in tough markets by outperforming competitors, showing strong, sometimes even record, performances in audience shares and increasing advertising… Continue reading Positive First Half For RTL And Five

The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester ResearchAlso On MediaTel Insight Today…RTL Sees Signs Of Improving Ad EconomyEurope’s largest broadcaster has suggested that the worst of the advertising recession is over… Continue reading MediaTelINSIGHT:Legal Downloading To Drive Out CDs