ITV partners Carlton and Granada were in the spotlight after rumours that the Department of Trade and Industry was to reveal its decision on their proposed merger as early as today. The stocks were seen up 0.61% and 2.09% week on week.However, many analysts believe that the decision will come later in the week as… Continue reading Sharewatch: Carlton And Granada In The Spotlight
ZenithOptimedia’s managing director, Greg Turzynski, is stepping down to pursue other opportunities, in a move that has prompted the agency to restructure its senior management team.Turzynski joined Optimedia in September 1996 as managing partner and became joint managing director when the agency merged with Zenith last year. He took over as sole managing director following… Continue reading ZenithOptimedia Loses Turzynski As Managing Director
Capital Radio has created a new entertainment division within its brand sales department in an attempt to maximise cross-platform promotions.The new team is designed to meet the special demands of music and entertainment advertisers by creating new opportunities to combat the decline in revenue from music and record brands, while exploiting the surge in growth… Continue reading Capital Expands Brand Sales With New Entertainment Team
Emap looks set to shake-up the men’s magazine market with the launch of the first weekly title targeting males interested in sport, news, entertainment, gossip and glamorous women.Reports suggest that the £8 million launch, codenamed Operation Tyson, could take place within the next few months and will build on the success of Emap’s existing weekly… Continue reading Emap Set To Shake-Up Market With New Men’s Magazine
Chrysalis Radio’s flagship Heart 106.2 is launching a £1 million television advertising campaign this autumn to increase its profile in the London area.The campaign will air across Carlton, Channel 4, Five, GMTV and several major satellite channels. It will feature the straplines ‘Girls Night Out’ and ‘Who’s the Bloke’.The creative executions are designed to portray… Continue reading Heart To Raise Profile With £1 Million TV Campaign
Television viewers have given their support to the watershed system of programme regulation and have expressed concern over the rising levels of adult content during mainstream soap operas.New research from the BBC, the Broadcasting Standards Commission and the Independent Television Commission shows that the majority of viewers are in favour of the watershed principle and… Continue reading Viewers Give Their Support To TV Watershed
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market.Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the Competition… Continue reading ITV Merger Set For Approval Later This Week
The IPA’s digital marketing group has called on media owners to address the problem of discrepancies in ad serving statistics.New research of over 40 different campaigns across 320 media owners has highlighted the extent of the problem by revealing that 90% to 95% of all ad serving discrepancies are caused by the incorrect implementation of… Continue reading IPA Calls On Media Owners To Tackle Accountability
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market. Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the… Continue reading ITV Merger Set For Approval This Week
BSkyB has boosted its football portfolio by acquiring the right to broadcast, tape-delayed, all the Premiership games not included in its live packages for three years from the 2004/5 season. The satellite TV company is thought to have paid £60-£70 million for the privilege to show ‘near-live’ games on TV and clips of all top… Continue reading Sky Wins ‘Near-Live’ Premiership Rights
