Granada Enterprises has secured British Airways to sponsor a specially designed online rugby game to highlight the group’s sponsorship of this month’s Rugby World Cup tournament.The game, which will be available on itv.com/rugbyworldcup and ba.com from later this month, will allow consumers to pick their favourite rugby player to attempt to score a conversion.The competition… Continue reading ITV Teams With British Airways For Rugby World Cup
The IPA has launched an online training programme to provide agency employees with a basic knowledge of how communications build brands and raise the professional profile of the industry.The course will contain six online learning modules covering marketing, client services, research and evaluation, communication strategy, ideas and execution. It is intended to provide a firm… Continue reading IPA Launches Online Learning Programme
News that Chris Tarrant is to leave Capital Radio does not seem to have had an undue effect on the station’s stock with City fears calmed by the prospective arrival of Johnny Vaughan to present the 95.8 FM breakfast show.Tarrant has been regarded as a lynchpin figure at Capital. His show attracts around 1.65 million… Continue reading Capital Holds Up Despite DJ Departure
The BBC has appointed Jacky Brandreth as marketing chief with responsibility for promoting the Corporation to the UK’s regions and eliminating its London-centric image.Brandreth, who is currently acting head of BBC marketing strategy, will take on the newly created role of head of marketing communications and audiences for nations and regions from November. She will… Continue reading BBC Selects Marketing Chief For Nations And Regions
Spending on online content in the US increased by 23% to $748 million in the first two quarters of 2003 as the market showed signs of maturing. Further growth is anticipated as broadband spreads its wings and a whole new raft of paid-for services become available.Also On MediaTel Insight Today…US Ad Chiefs Cautious On Recovery… Continue reading MediaTelINSIGHT: Online Content Finding Its Audience
Channel 4 is banking on reality television to draw in the viewers, following the demise of its breakfast TV offering RI:SE.According to reports, Channel 4 is set to replace the beleaguered breakfast show, which got the axe earlier this month (see NewsLine), with repeats of the reality TV programme The Salon.It is understood The Salon… Continue reading Channel 4 Looks To Cut It In Breakfast Slot
Virgin Radio has secured Sky Plus to sponsor the Pete and Geoff Breakfast Show throughout October.The bespoke sponsorship package will include two months of special editorial features to promote Sky’s digital video recording system this autumn. In addition, Sky will be promoted across Virgin’s website, featuring the strapline: “you never need to miss your favourite… Continue reading Virgin Secures Sky For Breakfast Sponsorship
BSkyB’s new deal with the Premier League could be in jeopardy after the European Commission said that it had serious reservations about the way that the football rights had been distributed.In August, the broadcaster agreed to pay £1.024 billion for all four packages of live Premiership rights available for three seasons from 2004-05 onwards. Sky… Continue reading EU Decries Sky’s Football ‘Monopoly’
Chrysalis Radio’s London-based news and talk radio station, LBC 97.3 FM, has boosted its line up with the addition of former BBC royal correspondent, Jennie Bond and ex-Five Live presenter Fi Glover.Bond is being lined up to present a variety of programmes across the station’s schedule and will also appear in her best know role,… Continue reading LBC Raids BBC For New Presenters
BSkyB’s new deal with the Premier League could be in jeopardy after the European Commission said that it had serious reservations about the way that the football rights had been distributed. In August, the broadcaster agreed to pay £1.024 billion for all four packages of live Premiership rights available for three seasons from 2004-05 onwards… Continue reading EU Decries Sky’s Football ‘Monopoly’
