The list of bidders for Trinity Mirror’s Irish newspapers has been reduced to four, with Independent News & Media sidelined, according to press reports today.Last month, IN&M made an offer for eight of the titles, which were put up for sale in July. The publishing group had the backing of private equity firm Provident Capital… Continue reading Suitors Line Up For Trinity’s Irish Titles
Information service group, Margaux Matrix has joined forces with SpikeNet Technology to develop a new system to measure branding and product placement which will provide greater accountability to advertisers.The new integrated broadcast content analysis system will study advertiser’s brand logos and images in broadcast television environments. Traditionally, advertisers have had to rely on manual ‘stopwatch’… Continue reading New Technology To Bring More Accountability To Ads
Practically half of all consumers of online paid content come from households headed by a person aged between 25 and 44. A new report concludes that buyers of paid content tend to be younger, more upscale and from smaller households than the overall internet audience. In the second of two studies focusing on US spending… Continue reading Young Affluent Households Drive Online Content Revenues
The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004. Total revenues are up 3% in the year to date but local advertising continues to lag behind national advertising in most… Continue reading US Radio Advertising Remains Subdued
Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA). It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day… Continue reading Mobile Internet Access Trebles
Seven-in-ten advertising leaders reckon that the industry is recovering but only a small proportion foresee marked growth in the near future, according to a recent survey from the American Advertising Federation (AAF). The poll of prominent figures in the US advertising industry found that a clear majority thought that a revival was underway. However, only… Continue reading US Ad Chiefs Cautious On Recovery Prospects
The number of UK homes with access to the internet has increased by a million over the past year, according to new figures from the Office of National Statistics. The latest Expenditure and Food Survey shows that there were 12 million online households at the end of June, up from 11 million a year earlier.… Continue reading Twelve Million UK Households Now Online
Spending on online content in the US increased by 23% to $748 million in the first two quarters of 2003 as the market showed signs of maturing. Further growth is anticipated as broadband spreads its wings and a whole new raft of paid-for services become available. US consumers spent around $1.3 billion on online content… Continue reading Online Content Finding Its Audience
Emap was seen in focus, up 3.23%, after Deutsche Bank upgraded the group to buy from hold and raised its price target to 890p from 840p. Analysts cited the group’s potential for a cyclical recovery, lack of dollar exposure and low valuation.Elsewhere, BSkyB was in the spotlight, down 0.08%, as Mario Monti, the European Competition… Continue reading Sharewatch: Emap Rises Following Upgrade
ITV is set to re-ignite controversy with the announcement it is to move its evening news bulletin to 10.30pm next year, after approval for the change was granted by the ITC.According to ITV, the decision to reschedule the news to 10.30pm, five nights a week from Monday to Friday, will re-establish a fixed timeslot for… Continue reading News At When To Return To 10.30 Slot
