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European digital television set-top box (STB) manufacturers need to move away from production of the stand-alone STB and start manufacturing personal video recorders (PVRs) and integrated digital TV sets if they are to maximise revenues in the developing markets. This is according to research and consulting company Strategy Analytics. The group forecasts that the European… Continue reading Digital TV Equipment To See Growth Recovery In Europe

IPC’s flagship women’s title Marie Claire has secured Calvin Klein for a special advertorial campaign to celebrate their joint 15th birthday.The bespoke campaign will see August’s issue of Marie Claire feature a specially designed “photo-album” style ad leaflet promoting Calvin Klein’s Eternity perfume with the strapline: “Celebrating 15 years together.Commenting on the deal, Toby Moore,… Continue reading Marie Claire And Calvin Klein Celebrate Joint Birthdays

Recent Television Stories from NewsLine Granada Shareholders Uneasy Over ITV Merger Deal Government Almost Certain To Accept Puttnam Proposal MTV Secures Unilever Brand For European Shakedown Advertisers Strengthen Opposition To ITV Merger GfK Research Reveals Drop In Viewing For Sky News Channel 4’s Director Of Television To Step Down Granada Secures Betfred To Sponsor Soccer… Continue reading TV Market Round-Up – June 2003

The fourth series of Big Brother went out with a bang last Friday with a peak of 7.4 million viewers tuning into the finalé of the reality TV gameshow, making it the second most watched programme on Channel 4 so far this year.Unofficial overnight figures from BARB show that audiences for the programme, which saw… Continue reading 7.4 Million Watch Big Brother Go Out With A Bang

The June 2003 ABC Electronic audit results have brought good news for www.hellomagazine.com, with a 21% increase in page impressions as the public obsession with celebrities shows no sign of abating.The site, which is the online extension of the flagship glossy Hello! magazine, recorded 10,115,370 page impressions and 1,553,906 visits for June 2003.The March figures… Continue reading ABC Electronic Reveals Record Traffic Levels For Hello!

Pearson was seen in the spotlight after Morgan Stanley predicted a weak set of results for the group. Shares fell 3.8% week on week after the broker forecast that advertising revenues at the Financial Times are not expected to show any recovery until 2005 (see Weak Advertising Expected At FT In Pearson Results).ITV partners, Carlton… Continue reading Sharewatch: Pearson Falls On Weak Guidance

The gradually declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June, with the sector seeing revenues decline by 12.2% year on year.In contrast total satellite revenues increased by 22% during the same period, as the number and variety of channels offering advertisers access to a… Continue reading TV Market Round-Up – June 2003

Hachette Filipacchi’s young women’s title B is to feature a special edition of OK magazine in a unique promotion designed to raise the profile of both titles.The September edition of B magazine will include an 84-page edition of Northern and Shell’s veteran celebrity title OK, in an attempt to cash in on the current obsession… Continue reading Hachette Teams With OK Magazine For Special Promotion

European digital television set-top box (STB) manufacturers need to move away from production of the stand-alone STB and start manufacturing personal video recorders (PVRs) and integrated digital TV sets if they are to maximise revenues in the developing markets. This is according to research and consulting company Strategy Analytics.Also On MediaTel Insight Today…US Newspaper Advertising… Continue reading MediaTel Insight: Digital TV Equipment To See Growth Recovery

ITV partners Carlton and Granada are considering plans to create a division to combine their regional, national and international news operations as part of their proposed £2.6 billion merger.The news operation would sit alongside separate departments for production and broadcasting due to be outlined later this year in an official merger document on the structure… Continue reading Carlton And Granada Plan To Integrate News Operations