Maiden Outdoor has secured a deal that will see Sony Ericsson and Orange promote their new photo-messaging phones across its network of Transvision advertising screens at major London railway stations.The promotion will include photographing commuters on station platforms and then showing the pictures on the screens at stations across the capital.The campaign, which is part… Continue reading Maiden Secures Sony And Orange For Transvision Promotion
Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time, according to a new set of forecasts from Informa Media Group. Informa’s report shows that three emerging sectors – broadband, mobile and interactive TV (iTV) – will… Continue reading Gaming Revenues To Hit $7bn By 2010, Says Informa
Opus has secured a six-figure deal with fabric softener brand Comfort Vaporesse to sponsor Sunday programming on Classic FM.The year-long deal breaks at the end of July and includes a number of slots that will run at strategic times throughout the day to the station’s 6.9 million listeners.The promotion will use the strapline “Comfort Vaporesse… Continue reading Opus Secures Comfort For Classic FM Sponsorship
Revenues generated from digital television electronic programme guides (EPGs), particularly as they develop into interactive programme guides (IPGs), could rise from the current $500 million to $1.7 billion worldwide by 2007, according to a report from In-Stat/MDR. “With on demand technology becoming important [see INSIGHTanalysis: Video On-Demand Remains On Hold], EPGs must be able to… Continue reading Digital TV To Drive Programme Guide Revenues
Trinity Mirror is to close the Daily Mirror‘s two Saturday magazines M and Look, as part of a wider cost cutting strategy being launched by the publisher.The company told staff yesterday that the flagship weekly magazine, M, and the listings title, Look, are to close with the loss of as many as 30 jobs. The… Continue reading Trinity Mirror Closes Saturday Magazines To Cut Costs
Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time. This is according to new gaming forecasts from Informa Media Group, which show that three emerging sectors – broadband, mobile and interactive TV (iTV) – will contributed… Continue reading Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010
After approving the takeover by WPP earlier today, Cordiant Communications’ shareholders have also voted in favour of removing the company’s chief executive, finance director and chairman from its board of directors, according to a report from Reuters.Cordiant’s largest shareholder, Active Value, had called for the directors to be replaced and was threatening to take legal… Continue reading Directors Go In Cordiant Shareholder Vote
The ASA has stepped into a dispute between Freeserve and Tiscali by upholding complaints against a direct mailing, which misleadingly claimed Tiscali was Europe’s leading internet service provider.The advertisers argued the claim was based on the fact their European geographical coverage spanned 13 countries and was far wider than that of any other ISP. They… Continue reading ASA Slams Tiscali For Misleading Mailings
The US hi-tech publishing sector saw its advertising page volumes decline by 15.4% year on year during June, according to the latest figures from United Business Media (UBM). The group’s own CMP Media business saw volumes drop by just 4.7% during the month. In the calendar year to June, the technology publishing market saw volumes… Continue reading UBM Reports Continued Hi-Tech Ad Decline In June
The Daily Telegraph is continuing its efforts to appeal to a younger readership by sponsoring the Rip Curl Boardmasters surf and skate festival in Newquay, which runs between 26 July and 3 August.The recently relaunched broadsheet is running an in-paper competition with Nokia to offer readers the chance to win a weekend for four in… Continue reading Surf’s Up As Daily Telegraph Targets Younger Readers
