Lack of interest in BBC1’s extensive coverage of last week’s World Athletics Championships caused the channel to suffer its worst ever share of peaktime viewing.The BBC had hyped its live coverage of the world championships in France, which often lasted for more than two hours at a time, as the sporting event of the year.… Continue reading Viewers Run From BBC’s World Athletics Coverage
The Daily Mirror was the sectors big story after managing to raise its circulation above the crucial 2 million mark.The title has suffered from a host of bad press following a wave of editorial job cuts, which were all part of new chief executive, Sly Bailey’s cost cutting initiative. The paper also recently announced a… Continue reading Sharewatch: Chrysalis Beats Market Slump
TalkSPORT has secured a major advertising deal with video-game group, EA Games, to promote its new releases in the run up to the Christmas period.The games will be promoted throughout the September to December period and will include the new FIFA Football 2004 title and Tiger Woods PGA Tour 2004. The sponsorship will run across… Continue reading TalkSPORT Secures EA Games For Sponsorship Deal
Granada Enterprises has extended its existing deal with BMI airlines, which will now become the exclusive sponsor of LWT’s weather bulletin.The new deal follows a prior agreement which saw Granada secure a range of sponsors for its regional weather bulletins, in a number of deals totalling more than £1.5 million (see Granada Brings Ray Of… Continue reading Granada Extends Weather Sponsorship Deal With BMI
BBC Magazines is today launching the first ever television ad campaign to promote its monthly women’s glossy, Eve.The £500,000 campaign, which personifies the magazine as a sassy and stylish woman, will run on UKTV for a two week period. It will return to our screens in October and twice again next spring, when it will… Continue reading Eve Hopes To Boost Sales With First Ever TV Push
Month on month analysis of the latest ABC circulation figures for August have brought good news to Daily Mirror, which saw its circulation rise above the crucial 2 million mark following its exclusive interview with Tony Martin, the farmer jailed for shooting two burglars.The title has suffered from a host of bad press following a… Continue reading ABC National Newspaper Round-Up – August 2003
Month on month analysis of the latest ABC circulation figures for August have brought good news to Daily Mirror, which saw its circulation rise above the crucial 2 million mark following its exclusive interview with Tony Martin, the farmer jailed for shooting two burglars.The title has suffered from a host of bad press following a… Continue reading ABC National Newspaper Round-Up – August 2003 (Non-Subcribers)
Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003
Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association. Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by… Continue reading Outdoor Industry Sees Ad Revenue Rise In Q2
Wi-fi hardware shipments increased by an impressive 45% in the second quarter of 2003 as the technology began to get more recognition from businesses and consumers. InStat/MDR reports that 9.9 million wi-fi hardware units were dispatched in the three months to end-June, up from 6.9 million in Q1. 802.11b still accounts for a majority of… Continue reading Wi-Fi Market Gathers Steam In Second Quarter
