Guardian Newspapers has announced three new senior appointments within its recently restructured advertising department, in an attempt to co-ordinate its operations and provide a greater client focus.Simon Kilby will take on the newly created role of head of agency sales, Mark Finney will become head of client sales and Helen George will head up the… Continue reading Guardian Beefs Up Newly Restructured Ad Team
Scotland’s national newspaper, The Scotsman, is launching its largest ever TV advertising campaign in a bid to bring a new, more powerful image to the brand.The six-figure campaign will run for 10 weeks and will feature a combination of 90, 60 and 30 second generic ads, with 20 second ads promoting the main property and… Continue reading Scotsman Re-Positions With Largest Ever TV Ad Campaign
The cost of digital radio receivers looks set to drop dramatically with news that leading consumer technology manufacturer, Sony, is to enter the market.Sony’s digital radios are expected to launch early next year and will undercut the price of the cheapest digital receivers, which currently retail at £99 (see DAB Receivers Could Revolutionise Radio Advertising).The… Continue reading Sony To Drive Growth In Digital Radio Market
The Telegraph has secured Honda Extreme Sports Cruisers to support a promotion to raise awareness of its association with the Southampton Boat Show.The deal will see 13 readers of the Daily Telegraph get the chance to win a Honda Accord Tourer and use of a Honda Extreme Sports Cruiser. To enter the competition readers will… Continue reading Telegraph Secures Honda For Boat Show Promotion
Online spending in the UK has almost doubled in the past year as the internet population continues to grow and more consumers are attracted by the lower prices and sheer convenience of web shopping. Broadband is also having a significant effect on ecommerce activity.Also On MediaTel Insight Today…Interactive TV Shows Steady Growth, Says US StudyThe… Continue reading MediaTelINSIGHT: UK Becoming More Internet-Friendly
Independent News & Media, publisher of the Independent and the Belfast Telegraph was seen under pressure, down 6.61%, on reports it is planning a bid for Trinity Mirror’s Irish titles.Elsewhere, SMG was seen in focus, down 4.55%, after posting weak results. Turnover at the group’s flagship Virgin Radio station fell by 13% to £11.8 million.Andrew… Continue reading Sharewatch: Independent Falls On Acquisition Speculation
Capital Radio Group has appointed John McGeough as its new group sales director across its portfolio of brands, including Capital FM, Capital Gold, Century and Xfm.McGeough, who is currently media trading director at media agency MGOMD, will join Capital later this year and report to Linda Grant, who was recently appointed commercial managing director at… Continue reading Capital Appoints McGeough As Group Sales Director
BBC Worldwide has secured a ground-breaking deal with Vodafone Live! to provide the mobile group with downloadable content from classic programmes such as Fawlty Towers.The deal will allow Vodafone Live customers to view classic scenes from BBC comedies on their mobile phones and it is expected similar deals will be hatched by rival broadcasters and… Continue reading BBC Worldwide Secures Content Deal With Vodafone
Emap is expanding its Smash Hits brand on terrestrial television with the launch of its Smash Hits Chart Show on Channel 4.The weekly 30-minute show will be shown on C4 on Saturdays at 12.30pm from September 13th, as part of the cult-status T4 strand. Channel 4 has poached the show from Channel 5 and commissioned… Continue reading Emap Extends Smash Hits Brand To Channel 4
BBC1 scored a ratings victory last night with almost 11 million viewers tuning in to watch England’s 2-0 defeat of Liechtenstein.According to unofficial overnight figures from BARB, viewing peaked at 10.9 million, with an average of 10.3 million watching between 7.30 and 10pm.The success of the match hit viewing over at ITV1, where The Bill… Continue reading BBC Scores With Football Coverage
