Telewest shareholders can expect to receive only 1.5% of the firm’s equity once restructuring is completed, the cable company has announced.Following in-depth negotiations, it has been agreed that bondholders will get 98.5% of Telewest shares. A deal by which they would have received 97% of the equity was previously rejected as insufficient.“Telewest confirms that it… Continue reading Telewest To Reduce Shareholder Stake
The number of WAP page impressions viewed in the UK increased to 784 million during June, up 12% on the previous month, according to the latest figures from the Mobile Data Association (MDA). The figures from GSM network operators O2, Orange, T-Mobile and Vodafone, take the daily average for June to 26 million, a significant… Continue reading WAP Usage Continues To Rise During June
Capital Radio has restructured its senior management team and has put veteran programming executive, Keith Pringle, in charge of its flagship London station in a bid to increase listening.The restructure will see Pringle move from his current role as group programme director to the newly created position of managing director of 95.8 Capital FM. The… Continue reading Capital Shakes Up Management To Win Back Listeners
Flytxt has appointed Dave Barker as its new head of sales and has launched a major recruitment programme to drive the mobile marketing group forward over the next six months.In his new role Barker, who replaces Todd Tran, will be responsible for increasing revenues and capitalising on growth opportunities by expanding the company’s existing sales… Continue reading Flytxt Appoints To Head Of Sales To Drive Growth
Advertisers are overlooking older consumers, particularly those aged between 50 and 64, despite their high disposal income and increasing presence in society, according to the latest research from Datamonitor.The Targeting Seniors Effectively study reveals that older people are the most affluent segment of European society, both in terms of income and wealth. However, it claims… Continue reading Marketers Are Missing Out On The Grey Pound
European digital television set-top box (STB) manufacturers need to move away from production of the stand-alone STB and start manufacturing personal video recorders (PVRs) and integrated digital TV sets if they are to maximise revenues in the developing markets. This is according to research and consulting company Strategy Analytics. The group forecasts that the European… Continue reading Digital TV Equipment To See Growth Recovery In Europe
IPC’s flagship women’s title Marie Claire has secured Calvin Klein for a special advertorial campaign to celebrate their joint 15th birthday.The bespoke campaign will see August’s issue of Marie Claire feature a specially designed “photo-album” style ad leaflet promoting Calvin Klein’s Eternity perfume with the strapline: “Celebrating 15 years together.Commenting on the deal, Toby Moore,… Continue reading Marie Claire And Calvin Klein Celebrate Joint Birthdays
Recent Television Stories from NewsLine Granada Shareholders Uneasy Over ITV Merger Deal Government Almost Certain To Accept Puttnam Proposal MTV Secures Unilever Brand For European Shakedown Advertisers Strengthen Opposition To ITV Merger GfK Research Reveals Drop In Viewing For Sky News Channel 4’s Director Of Television To Step Down Granada Secures Betfred To Sponsor Soccer… Continue reading TV Market Round-Up – June 2003
The fourth series of Big Brother went out with a bang last Friday with a peak of 7.4 million viewers tuning into the finalé of the reality TV gameshow, making it the second most watched programme on Channel 4 so far this year.Unofficial overnight figures from BARB show that audiences for the programme, which saw… Continue reading 7.4 Million Watch Big Brother Go Out With A Bang
The June 2003 ABC Electronic audit results have brought good news for www.hellomagazine.com, with a 21% increase in page impressions as the public obsession with celebrities shows no sign of abating.The site, which is the online extension of the flagship glossy Hello! magazine, recorded 10,115,370 page impressions and 1,553,906 visits for June 2003.The March figures… Continue reading ABC Electronic Reveals Record Traffic Levels For Hello!
