BSkyB has appointed its former customer marketing director, Ian Shepherd, as managing director of Sky Interactive.Shepherd, who takes up the role with immediate effect, will take on responsibility for all of Sky Active’s business streams, which include Sky.com and Sky Text.He will report directly to director of sales and marketing, Jon Florsheim, who said: “Ian… Continue reading Shepherd Appointed As Managing Director Of Sky Interactive
BSkyB is believed to be planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures.Reports suggest that sales of Sky Plus have so far been disappointing, with just 105,000 people buying the integrated video recorder and satellite receiver,… Continue reading BSkyB Restructures Pricing Scheme To Boost Sky Plus
The ITC has refused to censure Channel Five despite concerns over links between sponsorship and the content of its recent Dinner Doctors series.The programme was funded by Heinz and was created to show busy families how to make meal times more appetising using everyday ingredients. It included advice from a relationship expert and a chef… Continue reading ITC Clears Five Over Heinz Programme Sponsorship
The Telegraph is attempting to drive circulation with the launch of its annual short breaks promotion, which offers readers cut-price accommodation at more than 350 hotels across the country.The promotion began on Saturday with a special 24-page tabloid supplement listing the available hotels and discounts. Readers wishing to take part in the promotion must collect… Continue reading Telegraph Launches Short Breaks Promo To Boost Sales
Direct mail saw revenue grow by 3.4% year on year to £545.3 million in the three months to June, as advertisers continued to turn towards more targeted and cost effective forms of marketing.The latest research from the Direct Mail Information Service shows that the medium continues to flourish despite the difficult economic conditions, with the… Continue reading Direct Mail Posts Second Quarter Expenditure Increase
PHD Compass (Manchester) has secured the £2.5 million media planning and buying account for national window replacement company, Weatherseal, following a competitive pitch.The agency has been given a brief to develop press, radio, direct mail and potentially television campaigns, with the first burst of activity due to launch in October and the second burst scheduled… Continue reading PHD Compass Secures Major Account Win In Manchester
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week.Also On MediaTel Insight Today…Home Networks Coming Of Age, Says JupiterHome networking is becoming an increasingly attractive option… Continue reading MediaTelINSIGHT: 2004 To Be A Banner Year For TV Advertising
Chrysalis was seen in focus yesterday, up 3.10%, beating the broader market slump as traders believed weakness in the broadcast advertising market is already priced into the stock.However, the big news in the sector came from the US where a court blocked plans to relax America’s media ownership laws, scuppering the plans for media conglomerates… Continue reading Sharewatch: Chrysalis Beats Market Slump
US federal court yesterday moved to block controversial new media ownership rules put forward by the Federal Commissions Commission (FCC).Under current rules, media firms are allowed to reach up to 35% of the national television audience through local TV station ownership. In June, the FCC’s commissioners voted 3-2 in favour of raising the cap to… Continue reading US Federal Court Delays New FCC Ownership Rules
Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association.Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by business… Continue reading Outdoor Industry Sees Ad Revenue Rise In Second Quarter
