SMG Remains Cautious On Advertising UpturnAndrew Flanagan, chief executive of SMG, said that he remains cautious about advertising conditions moving into the second half of the year, despite there being some signs of gradual improvement beginning in the autumn.Announcing SMG’s first half financial results today, Flanagan said that the early part of the summer months… Continue reading SMG And INM Release First Half Financial Results
Granada Enterprises has signed GlaxoSmithKlein’s Ribena brand as the sponsor of ITV’s Saturday morning chart show, CD:UK, for three months from September.The deal forms part of Ribena’s campaign to promote its news sport cap bottle range and includes full broadcast sponsorship of the programme on ITV1 and ITV2 until December. The agreement was negotiated by… Continue reading Granada Brings Ribena To CD:UK On Saturday Mornings
The Telegraph Group has secured HSBC Bank as the exclusive six-figure sponsor of its new business sections.The deal will see the global bank sponsor five full colour special reports in the Your Business section of the Daily Telegraph on Mondays. Each report will be themed and will incorporated features and advice from HSBC and independent… Continue reading Telegraph Banks On HSBC To Sponsor Business Sections
Mobile marketing agency, Aerodeon, has launched a pan-European ad campaign following its recent global expansion.In France, the group will be launching its first consumer on-pack SMS campaign for Ballantine’s Original Character Whisky. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance… Continue reading Aerodeon Launches Pan-European Ad Campaign
Mobile phone operators are hoping to grow the share of their revenues derived from data services from the current 12% to 30% by 2008. However, according to a survey conducted by Forrester Research, they are facing a number obstacles, with one key problem being the current limitations of billing technology.Real-time billing systems are particularly difficult… Continue reading Mobile Operators Struggle With New Services
Doug Flynn, chief executive of media buying group, Aegis, claims the outcome of the investigation into the proposed £4 billion merger of Carlton and Granada is irrelevant because the creation of a single ITV is a near certainty.According to reports in today’s press, Flynn expects Trade and Industry Secretary, Patricia Hewitt, to approve the deal… Continue reading Aegis Chief Claims ITV Merger Remedies Are Irrelevant
BT announced yesterday that four out of five homes in the UK can now get ADSL broadband internet services. However, new figures from Point Topic show that Britain still trails many countries in terms of DSL penetration.Also On MediaTel Insight Today…Publicis Bullish As Profits Jump 18% In First HalfGlobal advertising network Publicis Groupe has posted… Continue reading MediaTelINSIGHT: UK Aims To Join The Broadband Elite
IPC has unveiled plans to overhaul its classified ad division with a £1 million investment in training and software across the group.The shake-up will mark a major evolution in IPC’s strategy, with all 130 staff receiving new training and equipment. The company believes the investment will help equip it for clients’ demands in the 21st… Continue reading IPC Invests £1 Million In Classified Overhaul
BSkyB was seen in focus yesterday, dipping 1.04% to close at 661˝p despite reports the satellite broadcaster is planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures (see BSkyB Restructures Pricing Scheme To Boost Sky Plus).SMG was… Continue reading Sharewatch: BSkyB Dips After News Of Price Plan Change
Aegis Group, the global media and advertising network, has reported revenues up by 7.8% in the first half of 2003, in what the group describes as ‘patchy’ market conditions. Pre-tax profits remained more or less flat at £30.9 million, up from £30.0 million in H1 2002.Aegis Media – which includes Carat, Vizeum, Posterscope and other… Continue reading Aegis Posts Improving Revenues In ‘Patchy’ Conditions
