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Even in times of economic uncertainty, young people are enthusiastic shoppers and therefore remain a prime market for advertisers, judging from a new survey by Harris Interactive. The YouthPulse study analysed the income, spending and savings habits of young Americans in the 8-21 age range, the so-called Generation Y. It deduced that while the economic… Continue reading Generation Y Looks To Carry On Spending

The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest. The research firm said that sales were encouraging in all markets with total shipments up by 2% on the first quarter (see Record… Continue reading Mobile Phone Sales Climb Again

The Television Bureau of Advertising holds its annual autumn forecasting conference in New York today at a time when there are encouraging signs of growth in the spot TV market. Comparisons with 2002 were expected to be difficult because of the boost given to US TV revenues by the Winter Olympics and the political season.… Continue reading Advertisers Switching Back To Spot TV

Emap was seen in the spotlight yesterday, up 2.09% on positive sentiment, benefiting from the broader market rally.Elsewhere, Cable and Wireless was seen up 4.55% amid reports that it is in negotiations to sell its loss making US arm to management.Pan-European broadcaster, RTL, was also in focus after reporting a 40% increase in profits for… Continue reading Sharewatch: Emap Rises On Positive Sentiment

MTV has secured a range of high profile blue chip companies to sponsor its forthcoming Europe Music Awards, in deals believed to be worth a total of £10 million.American Express, Vodafone live! Replay and Foot Locker will sponsor the awards, which will be held in Edinburgh on the 6 November. The event regularly attracts a… Continue reading MTV Secures Blue Chip Sponsors For Music Awards

The IPA has welcomed the return of Janet Hull as head of marketing in a consultancy role that will see her take on responsibility for achieving the objectives set out in the IPA’s Five Year Plan.Hull’s first task will be to develop a coherent marketing plan for the IPA. She will also work to implement… Continue reading IPA Welcomes Return Of Hull As Head Of Marketing

The latest ABC figures for the six months ending June 2003 revealed the increasing popularity of celebrity magazines; Heat and Now. Corresponding display ad revenues for the same period also confirmed the strength of the sector and there appears to be no limit to the inexorable growth of the public’s obsession with the lives of… Continue reading Feature: Emap Turns Up The Heat On Celebrity Stalwarts

Granada Enterprises has secured MB Games to sponsor its new ITV1 series, Celebrities Under Pressure.The new weekly show will run for six weeks from Saturday 13 September and will be hosted by Melanie Sykes. It is the latest in a long line of celebrity focused entertainment shows on ITV1 and will see celebrities living with… Continue reading Granada Secures MB Games To Sponsor Celebrity Show

E-commerce companies now spend an average of £1.58 million on direct mail, which is benefiting from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Society (DMIS).The study shows that total advertising budgets in the sector averaged £9.8 million, with just over half of the 87 companies surveyed… Continue reading Direct Mail Increases Share Of Below The Line Spend

Emap is expanding its digital radio portfolio with the launch of Mojo as its seventh national service on the Freeview platform.The station will launch later this month to coincide with the tenth anniversary of Emap’s Mojo magazine, which targets upmarket 25 to 44 year-old readers with a mix of the most influential music from past… Continue reading Emap Rolls Out Mojo Radio On Freeview Platform