Future Publishing is expanding its portfolio with the launch of a new dating magazine, entitled Connect, which will be produced in association with DatingDirect.com.The new quarterly title, which launches on the 24 September, reflects the growth in the online dating scene and is targeted at women in their thirties seeking a permanent relationship.The magazine will… Continue reading Future To Connect Readers With New Dating Magazine
ITV2 has secured an innovative deal that will see Momentum Pictures sponsor its exclusive broadcast of David Beckham’s first Real Madrid games.The deal, which represents the first time that a movie title has sponsored a set of football matches, will see Momentum Films use ITV2’s transmission of Real Madrid’s four match, pre-season tour of Asia… Continue reading ITV2 Bags Film Sponsorship For Beckham Games
Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time, according to a new set of forecasts from Informa Media Group.Also On MediaTel Insight Today…Market Remains ‘Difficult’ For JCDecauxOutdoor advertising group JCDecaux has reported a 2.8% decline… Continue reading MediaTel Insight: Gaming Revenues To Hit $7bn By 2010
IPC’s flagship interior’s title, Homes and Gardens, is undergoing a major revamp ahead of its September issue.The re-design will be centred around larger pages, with more photography and features, as well as a new logo. Homes & Gardens will promote its new look through a variety of events over the coming months in an attempt… Continue reading IPC Gives Homes And Gardens A Makeover
WPP once again took centre stage after Active Value, the investment group which attempted to block WPP’s planned take-over of Cordiant, finally bowed to pressure and waved through the £10 million deal.However, WPP limped up just 0.58% on the news, as investors also considered reports that Active Value is “well advanced in bringing legal action”… Continue reading Sharewatch: WPP Boosted As Cordiant Deal Gets Go-Ahead
The US House Of Representatives has voted by an overwhelming majority to overturn a proposal by the Federal Communuications Commission (FCC) to relax media ownership rules. Last month the Republican-dominated FCC voted 3-2 to raise the ownership cap for national broadcasters from 35% to 45% of homes (see FCC Relaxes US Media Ownership Rules As… Continue reading Congress Torpedoes Media Ownership Legislation
Recent moves to curtail sexism in advertising and protect against affronts to human dignity from EU commissioner, Anna Diamantopoulou, have met with fierce criticism from the advertising industry. The plans were universally condemned by leading industry figures and the Daily Mail responded by superimposing Diamantopoulou’s head on to the body of a scantily clad model.Cultural… Continue reading Feature: Advertising To Women Misses The Mark
Outdoor advertising group JCDecaux has reported a 2.8% decline in turnover for the first half of 2003 with the Sars virus and the European advertising slowdown seen as contributing factors. Total revenue for the six months ended June 30 came to €758.2 million, compared with €779.9 million in the same period last year. In the… Continue reading Ad Market Remains ‘Difficult’ For JCDecaux
The Newspaper Marketing Agency (NMA) had its official launch yesterday and finally unveiled its wide ranging strategy to promote the benefits of advertising in the national press.The new industry body, which is the result of collaboration between the UK’s main national newspaper groups, also released the findings of its first major piece of research, which… Continue reading NMA Uses Official Launch To Unveil New Research
The number of media companies going bust in the UK fell by 14% year on year in the second quarter, according to the latest data from business solutions company Experian. The group surveyed 34 different industry sectors and found that only 10 recorded a rise in business failures during the quarter. The most significant declines… Continue reading UK Media Company Failures Fall In Q2, Rise Over H1
