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Online video advertising is poised to experience noticeable growth this year but spending will still account for only a small proportion of interactive adspend. Jupiter Research reports that 65% of marketers plan to try online video advertising this year, up from just 38% in 2002. However, investment will remain low with just 25% intending to… Continue reading Online Video Advertising Grows In Popularity

GWR’s sales house Opus has revealed the findings of a study which claims that listeners to Classic FM respond better to advertising than their pop music counterparts.The new research, entitled The Radio Brain Waves Study, utilised special brain-imaging technology to measure how listeners respond to communications on a second by second basis.The project measured the… Continue reading Classic FM Listeners Respond Better To Ads

US radio revenues were flat during May, after returning to a slight growth during April, according to the latest figures from the US Radio Advertising Bureau. A consistent recovery is now expected in the third quarter.Also On MediaTel Insight Today…Magazine Publishers Secure Print And Web Ad DealsAlmost two thirds of consumer magazine publishers have managed… Continue reading MediaTel Insight: US Radio Revenue Flat In May, Q3 Growth Predicted

Troubled advertising group Cordiant was the sector’s big mover yesterday, up 9.09% on reports the proposed take-over bid from WPP may be halted (see WPP Seals £266m Cordiant Takeover). Yesterday majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares and is set to block the deal (see… Continue reading Sharewatch: Cordiant Rises On Active Value Success

Chris Evans has lost his multi-million pound claim for damages against SMG’s Virgin Radio, after the station sacked from the breakfast show slot in June 2001. The high-profile TV and radio presenter claimed he was unfairly dismissed and sued SMG for the loss of share options worth £8.6 million. However, the High Court ruled today… Continue reading SMG Triumphs Over Evans In High Court Battle

Channel 4’s director of television, Tim Gardam, has announced his intention to step down at the end of the year.Gardam joined Channel 4 five years ago and was promoted from director of programmes to director of television last October after chief executive, Mark Thompson, cut almost 200 jobs in what he described as the most… Continue reading Channel 4’s Director Of Television To Step Down

Trinity Mirror, the UK’s largest newspaper group, today said that advertising conditions have remained volatile during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2. Overall, the period will show flat year on year growth for the group. Trinity says that the weaker performance in Q2… Continue reading Advertising Remains Volatile At Trinity Mirror

Trinity Mirror, the UK’s largest newspaper group, today said that advertising conditions have remained volatile during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2. Overall, the period will show flat year on year growth for the group.Trinity says that the weaker performance in Q2 reflects… Continue reading Advertising Remains Volatile At Trinity Mirror

Almost two thirds of consumer magazine publishers have managed to create advertising and sponsorship packages that span their print and website publications, according to a survey by the International Federation of the Periodical Press (FIPP). The Routes To Success For Consumer Magazine Websites survey found that 65% of publishers had secured these kind of cross-media… Continue reading Magazine Publishers Secure Print And Web Ad Deals

Times Newspapers and Red Media have released a study designed to give advertisers an insight into the luxury goods market, by identifying the impulses behind premium brand shopping.The research, carried out by branding specialist Millward Brown, is part of the ‘premium knowledge’ study into the behaviours and attitudes of luxury brand consumers. It quashes the… Continue reading Research Reveals Impulses Behind Luxury Shopping