US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York, the group upgraded its January prediction of 3.3% growth for the full-year.Also On MediaTel Insight Today…INSIGHTanalysis:… Continue reading MediaTel Insight: TNS/CMR Upgrades US 2003 Ad Growth To 4.3%
WPP was seen under pressure yesterday, down 2.48%, as its bid to take-over troubled advertising group, Cordiant, appeared increasingly tenuous. Investment firm, Active Value, is seeking to block the bid and it is understood that the group has increased its stake in Cordiant to 24.5%, just 0.5% short of the amount it would need to… Continue reading Sharewatch: WPP Falls As Cordiant Rebels Gain Ground
Taxi passengers are to be targeted by a stream of adverts from video screens inserted into headrests, under a new system developed by Claremont Screen Media.The new advertising network has been successfully piloted in Glasgow and both advertisers and passengers have expressed high levels of satisfaction with the service.If further trials prove successful, Claremont plans… Continue reading Screen Advertising To Hit UK Taxis
It’s no secret that the national newspaper industry is in gradual decline, with the rapid rise of the internet and other new media channels causing overall circulation and readership to drop significantly over the last ten years. The latest figures from the Advertising Association also added to the malaise of the sector, by revealing that… Continue reading Feature: News For The Digital Generation
The saga of troubled advertising group, Cordiant Communications, has taken another turn today, as majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares. Active Value has been busily snatching up Cordiant shares over the last few weeks and today acquired a further 2.5 million, taking its holding… Continue reading Active Value Takes 25% Of Cordiant Shares
One in five digital households in the UK takes free-to-air services, according to the latest figures from the Independent Television Commission (ITC).Over the last six months, the uptake of free-to-air (FTA) digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV (DTV) market, according to the… Continue reading ITC Cable Statistics 1Q 2003
Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history. Announcing the new budget, chief executive Mark Thompson says that whilst the advertising market remains uncertain, it is vitally important to continue to invest money on-screen in order… Continue reading Channel 4 Boosts Programming Budget To Record High
The European Commission’s plans to outlaw sex discrimination in advertising and the media have been condemned by British advertisers.The Institute Of Practitioners in Advertising has described the proposal, which could put an end to advertising that fails to “respect human dignity” and outlaw television programmes that stereotype men and women, as “baffling”.It plans work alongside… Continue reading Plans To Ban Sexist Advertising Are Condemned
Havas, the global advertising and communications network, will this morning announce plans to overhaul the structure of its businesses, by integrating communications, marketing and advertising divisions in each of its territories. According to a report in today’s Financial Times, the French company plans to consolidate operations into single agencies in Britain, the Netherlands, Germany and… Continue reading Havas To Consolidate Global Operations
Dennis Publishing’s flagship men’s lifestyle title Maxim has launched its first ever above-the-line marketing campaign in an attempt to increase circulation.The two-week campaign, which begins later this month, will incorporate a range of outdoor advertising as well as ambient, radio and viral email activity.The attention-grabbing creatives will feature a series of embarrassing scenarios that young… Continue reading Maxim Aims To Boost Circulation With Above-The-Line Push
