Times Newspapers and Red Media have released a study designed to give advertisers an insight into the luxury goods market, by identifying the impulses behind premium brand shopping.The research, carried out by branding specialist Millward Brown, is part of the ‘premium knowledge’ study into the behaviours and attitudes of luxury brand consumers. It quashes the… Continue reading Research Reveals Impulses Behind Luxury Shopping
US radio revenues were flat during May, after returning to a slight growth during April (see US Radio Returns 1% Growth In April), according to the latest figures from the US Radio Advertising Bureau (RAB). Local revenues saw no growth, whilst national spend rose by 4% in May; combined the total radio market was flat.… Continue reading US Radio Revenue Flat In May, Q3 Growth Predicted
Total terrestrial TV revenue held firm during May, with a modest year on year increase to almost £234 million. The outlook was positive for the majority of broadcasters and the only negative movement was experienced by ITV, which is facing the full scrutiny of the Competition Commission over the proposed Carlton/Granada merger (see Competition Commission… Continue reading TV Market Round-Up – May 2003
The delivery of email with attachments via mobile phones is considered one of the most promising applications for increasing operators’ productivity, according to a survey by mobile information company Telephia. The survey of business users and key decision makers found that, across both groups, email attachments were viewed as one of the most likely services… Continue reading Email Attachments To Improve Mobile Productivity?
The Times is extending its portfolio of supplements with the launch of a new weekly guide to life in London, called The Knowledge.The new supplement, which launches at the beginning of July, will come in a handy A5 format and will contain 64 pages dedicated to life in the UK’s capital city. The title will… Continue reading Times Launches New Weekly Guide To London Life
Hachette Filipacchi’s glossy teen magazine ELLEgirl is to increase its frequency from quarterly to bi-monthly from next month in response to the increasing popularity of the title.Hachette claims the move reflects its commitment to expanding its teen portfolio and is in keeping with the global launch strategy for the magazine, which is published in seven… Continue reading Hachette Filipacchi Takes ELLEgirl Bi-Monthly
Sky News has seen a significant decline in viewing figures since the end of the war in Iraq, according to the latest wave of research from GfK.The second set of results from the National Broadcast Media Survey show that Sky News saw its weekly reach fall by 5% points between 10 March and 25 May,… Continue reading GfK Research Reveals Drop In Viewing For Sky News
Chris Evans has lost his multimillion pound claim for damages against SMG’s Virgin Radio, after the station sacked him from his breakfast show in June 2001 (see Virgin Terminates Evans’ Contract).The high-profile TV and radio presenter claimed he was unfairly dismissed and proceeded to sue SMG for the loss of share options worth £8.6 million.… Continue reading SMG Triumphs Over Evans In High Court Battle
Granada Enterprises has secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003 and 2004 season.The six-figure deal will see Betfred branding and sponsorship credits appear throughout the weekly regional sports programme, which features football action from local Nationwide League clubs, alongside news and views on the top football stories of the week.The… Continue reading Granada Secures Betfred To Sponsor Soccer Sunday
Mobile messaging stands at an industry crossroads and decisions and actions taken over the next twelve months will determine the direction and potential of the medium, according to a new report from Analysys. If the development of the mobile phone industry was chronicled, text messaging would be regarded as the surprise success story. It remains… Continue reading Mobile Operators Seek Road To Messaging Riches
