As the Communications Bill brings the self-regulation of broadcast advertising a step closer, James Papworth, ad marketing manager at IPC Prospector, examines the role that the Advertising Standards Authority plays in upholding the integrity of non-broadcast marketing.For many years, on and off, I’ve fancied a job at the Advertising Standards Authority. I’d heard plenty about… Continue reading NewsLine Column: Hooray For The ASA
Chrysalis Radio is to launch a five figure airtime and promotional campaign to raise awareness of Danish Bacon across its flagship Heart stations.The campaign, which will promote the brand’s ‘sizzle and taste’, will run across London’s Heart 106.2 and Heart 100.7 FM, with emphasis on weekend and breakfast scheduling.The nine week long promotional activity begins… Continue reading Chrysalis Launches Sizzling Danish Bacon Campaign
The ITC has taken a parting swipe at ITV’s increasingly “derivative” programming in its final annual report before handing over the regulation of the TV industry to Ofcom at the end of this year (see Ofcom To Be Fully Operational By December This Year).The TV watchdog uses it report to criticise the UK’s largest commercial… Continue reading TV Watchdog Blasts ITV In Annual Report
Patricia Hodgson, chief executive of the Independent Television Commission, has warned the BBC to clarify its public service remit or risk having it dictated by the new super-regulator, Ofcom.Speaking at an industry gathering ahead of today’s publication of the ITC’s latest annual report, Hodgson emphasised that Ofcom’s most important challenge would be ensuring “what range… Continue reading Hodgson Calls On BBC To Clarify Public Service Remit
IPC Ignite’s flagship men’s lifestyle magazine, Loaded, has redesigned its classified section to make it more attractive for advertisers.The relaunched section, which will appear in May’s edition of the magazine, will now be branded Loaded World and will feature its own logo and cover page. IPC Ignite claims that the redesign will create more concise… Continue reading Loaded Revamps Classified Section For Advertisers
Capital Radio’s lynchpin presenter, Chris Tarrant, has told the Financial Times that he does not intend to leave the station before his contract expires in 2004, adding that he is not looking to leave even after that. “I will stay. I like it here,” Tarrant is quoted as saying in today’s edition of the paper.This… Continue reading Good News For Capital As Tarrant Plans To Stay
The Radio Advertising Bureau will today publish research enabling brand owners to calculate for the first time the percentage uplift in sales that they can expect from their radio campaigns.According to the FT‘s Creative Business, the findings of a study between commercial radio, customer relationship consultancy Dunnhumby and Tesco, shows that radio advertising generates a… Continue reading RAB Study Shows Radio Advertising Boosts Sales
Pat Gilbert, editor of Emap’s urban music magazine, Mojo, is stepping down after five years at the title.Gilbert, who has been editor since 2001, helped the title to see a solid increase in circulation in the latest ABC results (see ABC Jul-Dec 2002: Music Sector Hit By Decline Of Dance). However, he is leaving to… Continue reading Mojo Editor Departs After Five Years
Net advertising revenue for the UK television sector declined by 7.2% in 2002, according to figures in the ITC’s annual report, released today. The report also shows that whilst the commercial sector struggled with the advertising recession, the BBC’s funding base steadily increased.Also On MediaTel Insight Today…Online Banking To Reach 84m Europeans By 2007There will… Continue reading MediaTelINSIGHT: TV Net Ad Revenue Drops 7% In 2002
Last year saw record growth for US broadband internet access services, with cable and DSL providers adding a combined 6.4 million subscribers over the period, according to Leichtman Research Group. Cable and DSL (digital subscriber line) internet platforms now reach 17.4 million users in the US. Leichtman forecasts that high-speed customers are set to overtake… Continue reading US Broadband Sees Record Growth In 2002
