Creativity and originality are more important than big marketing budgets when it comes to building strong brands, according to the latest research from the Chartered Institute of Marketing (CIM).The study, which was carried out in conjunction with The Brand Council, shows that companies that keep their brands fresh through intelligence, rather than big marketing budgets… Continue reading Cool Is Key To Building A Strong Brand
The Communications Bill is set to become law later this year and the media ownership regulations will be relaxed in a move that could signal the biggest shake-up of UK media for many years. Broadcasters are clearly bracing themselves for change, but there appears to be a general feeling of uncertainty about how the new… Continue reading Feature: Cashing In On The Communications Bill
Granada Channels has secured the Budget Group as the six figure sponsor of the weather reports on the ITV News Channel.The deal will see the Budget Group rotate its three brands, Budget, Bennetts and Dial Direct, seasonally over the next twelve months. In addition the group will also sponsor the weather in ITV1’s Anglia, Yorkshire… Continue reading Granada Secures Budget To Sponsor ITV Weather Reports
The Internet Advertising Bureau (IAB) has appointed Laurence Bour as its first ever research manager, as part of its drive to double the volume of internet advertising by autumn 2004 (see IAB Plans To Double Internet Ad Spend In Two Years).Bour will manage the IAB’s three year research programme alongside the Research Working Group, which… Continue reading IAB Appoints First Ever Research Manager
The Chancellor stood up at 12.30pm.Economic growth in 2002 was 1.8%. Growth forecast for 2003 revised downwards from 2.5%-3.0% to 2.0%-2.5%.Research and Development tax credit to be expanded.One pence on a pint of a beer; duty on spirits and cider and sparkling wines frozen. Four pence increase on a bottle of wine.Fuel duty to rise… Continue reading Budget 2003 Coverage – The Chancellor’s Speech As It Unfolds
Shares in global advertising group, WPP, toppled by 33.5% yesterday, after one of its key clients, the Ford motor company, announced plans to reduce non-production-related costs by 20%. This reduction will include, at least to some degree, expenditure on marketing and advertising.Ford is understood to plough 80% of its advertising and marketing spend into the… Continue reading WPP Stock Plummets As Ford Cuts Marketing Spend
The Daily Telegraph and Vauxhall have struck an unusual two-way sponsorship deal that will allow each party to run marketing activity on the other’s platform.The deal will see the Daily Telegraph become a major sponsor of Vauxhall’s VX racing team, which is competing in the British Touring Car Championship due to be broadcast on ITV1.The… Continue reading Telegraph In Two Way Sponsorship Deal With Vauxhall
The economy of the European Union (EU) and the eurozone ended on a very weak note in 2002 and continued sluggishness is expected into the first half of this year, according to forecasts from the European Commission (EC).Also On MediaTel Insight Today…US Entertainment Spend To Pass $120bn By 2010, Says Informa US consumer expenditure on… Continue reading MediaTel Insight: EC Sees Weak Economic Growth In 2003
Viacom Outdoor has secured Adidas as the sponsor of the Canary Wharf travel interchange, in a deal designed to coincide with this year’s London Flora London Marathon.The deal, which was put together by Viacom Outdoor’s special projects team, will see the sports brand dominate the entire station for two weeks following this Sunday’s event, which… Continue reading Viacom Outdoor Pairs Adidas With Flora London Marathon
WPP was seen in focus yesterday, up 7.82% on hopes that an end to the US-led military attack against Iraq will lead to an increase in advertising.Elsewhere, investors considered news that creditors of the failed ITV Digital service have been offered just a 2% return on their original investment. Despite this Carlton was seen up… Continue reading Sharewatch: WPP Rises On Hopes Of A Short War
