The Daily Telegraph and Classic FM have joined forces for an innovative cross-media campaign designed to exploit their brand synergies in the promotion of American Express.The deal will see the two media owners work together for the first time to promote American Express’s current ‘Long Live Dreams’ campaign across a range of media including radio,… Continue reading Telegraph Teams With Classic FM For Amex Promotion
The Government is planning to crack down on alcohol advertising with a public education campaign specifically designed to combat the growing problems posed by alco-pops and other products targeted at younger drinkers.The new public education programme, which will from part of the forthcoming National Health Strategy, follows the drawn-out battle against the advertising of tobacco,… Continue reading Government Considers Clampdown On Alcohol Advertising
Out of home viewing helped Sky News to see its daily audience more than double during the first days of the war in Iraq, according to the findings of GfK’s controversial new audience measurement survey.The research, which uses an electronic wristwatch device to audit broadcast audiences, shows that the rolling news channel saw its average… Continue reading Sky News Boosted By New Measurement System
Mobile internet services attracted 535 million page impressions during April, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figures reflect the growing popularity of WAP enabled mobile phones, with the daily average number of page impressions for the month rising to 21 million, almost double… Continue reading Mobile Users Continue To Turn To WAP During April
After slipping back by 2% in March, the US radio sector has returned to slight growth in April, up by 1% year on year, according to the latest data from the US Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…SMS Remains Dominant Mobile Data ApplicationWith the notable exception of SMS, mobile data services have failed… Continue reading MediaTel Insight: US Radio Returns 1% Growth In April
Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research. Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest… Continue reading INSIGHTanalysis: UK Media And Advertising Outlook
Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel. The latest international benchmarking survey shows that continued rivalry between service and network providers – such as BT, Freeserve, AOL and Telewest –… Continue reading UK Consumers Pay Less For Broadband
After slipping back by 2% in March (see US Radio Revenues Dip 2% In March After Strong Start To The Year), the US radio sector has returned to slight growth in April, up by 1% year on year. According to the latest data from the US Radio Advertising Bureau (RAB), local and national revenues both… Continue reading US Radio Returns 1% Growth In April
With the notable exception of SMS, mobile data services have failed to take off in Europe and operators will have to show the utmost patience in the quest for reliable revenue streams. It is already acknowledged that prospects for 3G services remain bleak while the telecoms market remains in the doldrums (see 3G Burden Getting… Continue reading SMS Remains Dominant Mobile Data Application
Aegis Group, the global communications network, is to withdraw funding from US internet marketing firm NewworldIQ and is set to write off millions of dollars in investment. NWIQ was acquired by eVerger, a joint venture between Aegis and Warburg Pincus, at the peak of the dotcom boom but business has proved lacklustre and the decision… Continue reading Aegis To Write Down Investment In Dotcom Marketers
