Associated Newspapers plans to increase its use of mobile marketing with the appointment of Flytxt as its wireless partner across its Metro, Evening Standard, Daily Mail and Mail On Sunday titles.Flytxt has already launched an Iraqi news update service across Associated’s portfolio, marking the first time that the newspaper group has rolled out a wireless… Continue reading Associated Steps Up Mobile Marketing Activity
Virgin Radio has secured Castlemaine XXXX for a week long on-air promotion on the Pete and Geoff breakfast show, as part of its Access All Areas initiative.The campaign will encourage listeners to adopt a more laid back ‘Australian’ lifestyle and enter a competition to win supplies of Castlemaine XXXX. Each day breakfast show presenter, Pete… Continue reading Virgin Secures Castlemaine For XXXX Promotion
Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates.Also On MediaTel Insight Today…Operators Look To Cash In On Mobile ServicesThe European mobile services market will be worth in excess of €20 billion by… Continue reading MediaTel Insight: TV Trading Is Very Weak In June
Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates. Whilst June comparisons were always going to be tough due to last year’s World Cup activity, the figures are weaker than the industry and… Continue reading INSIGHTanalysis: TV Trading Is Very Weak For June
Almost 50% of dial-up internet users are interested in subscribing to broadband, according to new findings from the US. Parks Associates surveyed almost 5,000 narrowband subscribers and found that 48.3% were keen to upgrade to high-speed internet services. This compares with the 33.3% of customers who expressed an interest last year. “U.S. consumers are now… Continue reading US Broadband Boom On The Way, Says Report
Advertising page volumes in the US business information technology publishing sector declined by 12.1% year on year in March, according to CMP Media, the technology publishing subsidiary of United Business Media. Within this market, CMP Media’s own volumes decreased by just 4.4% and the group increased its share of the market from 27.4% in March… Continue reading US Hi-Tech Publishing Ad Pages Drop 12% In March
The European mobile services market will be worth in excess of â‚Ź20 billion by 2005, according to a new study from market analysts Strand Consult. The report, How to make money on mobile services, examines the burgeoning wireless technology sector and suggests that there is great potential for growth. With mobile penetration reaching saturation in… Continue reading Operators Look To Cash In On Mobile Services
As the English football season draws to a close, two powerhouses are embroiled in a bitter struggle for ascendancy. Neither side wants to give ground and the outcome remains in the balance. The two sides in question are not, as you might think, Arsenal and Manchester United but the Premier League and the European Commission… Continue reading Regulators Move The Goalposts On Football Rights
AOL Time Warner saw a welcome return to profit in the first quarter of 2003 and now seems ready to put behind it the trauma of the past year. Shares in the world’s biggest media company rose 5% yesterday upon news of a Q1 net profit of $396 million. This compares with a $54 billion… Continue reading AOL Bounces Back Into Profit
Magazine publishing group, I Feel Good (IFG), this morning said that its full-year losses were reduced from £1.2 million in 2001 to just £0.2 million last year, as turnover grew by 90% to £8.0 million. Earlier this week, the group announced that it has received an approach which could lead to a takeover offer, although… Continue reading IFG Cuts Losses As Takeover Approach Is Made
