The prospect of a long, drawn out conflict in Iraq appears to be prompting viewers to turn away from the extensive coverage of events on 24 hour TV news channels.The latest live overnight figures from BARB show that audiences for Sky News, BBC News 24 and the ITV News Channel have steadily declined over the… Continue reading War Fatigue Hits 24 Hour News Channels
Emap Advertising has secured a deal with Davidoff to promote its new Echo fragrance with a range of branded Kiss 100 events and club promotions.The campaign, which begins this month, will include on-air promotions, a sponsored club night and a special event at Selfridges, where Kiss 100 DJs will perform an exclusive live set for… Continue reading Emap Secures Davidoff For Kiss 100 Events
February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4 slipping by 4.1% during the… Continue reading TV Market Round-Up – February 2003
Pub media company, Hi-Tech Solutions, has expanded its portfolio of venues by securing the contract for all 40 Vodka Revolution Bars across the UK.The deal will significantly bolster the company’s central London offering, which now incorporates over 500 venues including All Bar One, Edwards and O’Neills bars (see Hi-Tech Solutions Spans Six Continents).In addition, Hi-Tech… Continue reading New Deal Sparks Vodka Revolution For Hi-Tech Solutions
February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year to just above £183 million. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4… Continue reading TV Market Round-Up – February 2003
At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity.Also On MediaTel… Continue reading MediaTel Insight: The War’s Effect On US Advertising
Rupert Murdoch’s News Corporation is in prime position to take control of DirecTV after its only rival for the US satellite broadcaster withdrew from the bidding process. Telecoms operator SBC, which has been tracking the pay-TV network all year (see SBC Expresses Interest In DirecTV) this week broke off talks with Hughes Electronics, the owner… Continue reading Murdoch Closes In On Satellite Dream
Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover. Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7%… Continue reading Telegraph Fails To Arrest Revenues Decline
Cable & Wireless has ended speculation over the identity of its new chief executive by appointing Francesco Caio to replace outgoing CEO Graham Wallace. Caio was the founder and boss of IP service provider, Netscalibur. He is joined at C&W by Kevin Loosemore who moves into the new position of chief operating officer. Loosemore was… Continue reading C&W Brings In Caio To Steady The Ship
Emap has today announced the proposed acquisition of Excelsior, the French publisher, in a deal worth €90 million. Excelsior owns a number of consumer magazines, which fall into the categories of science and knowledge, women’s fashion and men’s lifestyle. Emap will also take a 70% share in Excelsior Publicite Interdeco, which carries out advertising sales… Continue reading Emap Raises Profile With French Acquisition
