MSN is launching a £1 million, cross-platform marketing campaign to promote its instant messaging service.The integrated campaign, which covers press, radio, online and PR initiatives, will target 16-34 year-olds, in an attempt to consolidate MSN’s position in the rapidly growing instant messaging market.The initial activity begins later this month and includes a series of week-long… Continue reading MSN Messenger Launches Seven Figure Ad Campaign
Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December.Also On MediaTel Insight Today…Murdoch To… Continue reading MediaTel Insight: European Digital Penetration To Reach 40%
As the war enters its third week, marketers are becoming increasingly anxious to assess the impact it is having on business. This is a difficult task and the best advice seems to be to sit tight and see what happens in the short term. According to Jack Myers Report, upfronts were hot in the early… Continue reading Myers Sticks To Adspend Forecast Despite Uncertainty
Britons are more concerned about the cost of using mobile phones than is widely acknowledged and this could scupper the 3G aspirations of UK operators, according to a new report from The Work Foundation The iSociety Research product, MobileUK: Mobile Phones and Everyday Life found that mobiles are now an integral part of modern society… Continue reading The Public Is Too Prudent For 3G, Says Report
Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December. According to European Television –… Continue reading European Digital Penetration To Reach 40% In 2010
The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s Royal Television Society Dinner in London. In… Continue reading Black Tidings For Advanced Television Sector
AOL Time Warner has confirmed that it has devised a new service, akin to TiVo, that will enable subscribers to skip through TV programming without the need to install new hardware. It was first revealed last month that AOL was testing a digital recording service, called Mystro TV, that would be available to cable subscribers… Continue reading AOL To Enter PVR Market With Mystro TV
Worries of an extended campaign in Iraq took their toll on the media sector yesterday reviving concerns that advertising revenue could remain weak.DMGT, which recently warned that the political and economic climate was fostering uncertainty in some of its markets (see DMGT Sends Out Mixed Messages In Trading Update), saw shares slip 5.61% to close… Continue reading Sharewatch: War Worries Undermine Media Shares
IPC Media is to launch a cross-magazine ad campaign to promote McDonald’s New Tastes Menu across titles including Now, Essentials and Woman.The deal, which was negotiated by Starcom Motive, is one of a number of cross-media ad arrangements secured by IPC (see IPC Secures Seven-Month Ad Deal For Home Interest Titles) since its acquisition by… Continue reading IPC Secures McDonald’s For Cross Title Ad Campaign
The BBC is to ask the Independent Television Commission to force BSkyB to guarantee it the top two slots on its electronic programming guide, following the breakdown of talks between the two broadcasters (see BBC And BSkyB Set To Take Digital Disagreement To ITC).The BBC’s decision not to renew its digital encryption deal with BSkyB… Continue reading BBC Appeals To TV Regulator To Resolve BSkyB Dispute
