ITV partners, Carlton and Granada, saw shares slide yesterday, down 6.84% and 7.02% respectively. Reports suggest their propossed £2.6bn could be referred to the Competition Commission as early as next week.WPP was also seen under pressure again on Tuesday, slipping 5.01% after posting a weak set of results earlier this weak (see WPP Profits Fall… Continue reading Sharewatch: Carlton And Granada Slide Ahead Of Merger
The US media corporation Clear Channel yesterday announced a return to profit with each of its major businesses reporting growth in the final three months of 2002. Revenues in the fourth quarter were up by 19% year on year to $2.21 billion with earnings before interest, tax, depreciation and amortisation (EBITDA) rising from $345 million… Continue reading Clear Channel Back In The Black In Q4
Wars and conflict have become, rightly or wrongly, something of a media event over the past few decades, with a marked effect on media consumption and advertising. From the Sun‘s legendary “Gotcha” headline during the Falklands War, when the Argentinean ship, General Belgravia, was sunk by the British, to the more recent spectacle of the… Continue reading Feature: Advertising In The Face Of The Iraq Conflict
Omnicom, the world’s third largest advertising group, has challenged the gloomy picture being painted by many industry observers and announced a 9% rise in profits for the fourth quarter of 2002. The company said that twelve month earnings were up by 9.8% to $643 million, thanks in part to a strong performance in the US… Continue reading Omnicom Upbeat Following Positive Results
ShopFront Media has secured Guardian Newspapers Limited as the first brand to use a series of new LED ad displays that can be updated daily with live news.The LED Adsites, which are situated at 20 independent newsagents across the UK, will carry The Guardian and The Observer branding and will highlight the content of each… Continue reading ShopFront Media Secures Guardian For New Adsites
Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens. Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and… Continue reading Digital Technology Opens Up New Era For Cinema
New research from media audit consultancy, Billetts, has drawn together 60 different studies of advertising recall to determine a set of ‘golden rules’ for ad effectiveness.The research, drawn from across the UK, Europe and North America, has been aggregated together in an attempt to provide media planners and buyers with global principles of advertising recall.According… Continue reading Billetts Publishes Golden Rules Of Ad Effectiveness
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year. Europe is traditionally slower into and out of a downturn than the US and this is being… Continue reading Merrill Lynch Lowers Global Advertising Forecast
BARB has announced that Zenith Optimedia’s head of research, Simon Bolus, has been appointed to the newly created position of research manager at the TV audience measurement company.Bolus, who takes up the position 17 March, has served as both the IPA’s representative on BARB’s Technical Advisory Group and as chairman of the IPA’s Television Research… Continue reading BARB Appoints Zenith’s Bolus As Research Manager
The Western European ecommerce industry was worth â‚Ź309 billion in 2002, according to the new annual trends and forecasts report from the European Information Technology Observatory (EITO). Germany took the largest share of the market at 28%, whilst the UK contributed 19% of the region’s ecommerce spend, leading France’s 13%. Currently business to business (B2B)… Continue reading Western European Ecommerce Worth €309bn, Says EITO Report
