Capital Radio is aiming to boost its listening figures with the introduction of a new broadband network that will allow it to launch new stations.The network will enable Capital’s range of existing stations to share live and pre-recorded content in real-time, allowing them to broadcast material, such as celebrity interviews, which they would not normally… Continue reading Capital Targets Listeners With New Broadband Network
Freeserve has secured a major advertising deal with Twentieth Century Fox Home Entertainment and has launched a research study to gauge the effectiveness of the online partnership.The 12-month deal, thought to be the biggest of its kind between an internet service provider and a film company, will see the new FOXTVDVD.co.uk website integrated within the… Continue reading Freeserve Secures Deal To Promote Twentieth Century Fox
Granada Enterprises has launched a new initiative to highlight the benefits of television advertising to smaller clients, in a bid to stem declining ad revenues at ITV.The new initiative, called Campaign One, has been developed in conjunction with commercial production specialists, adlab, to highlight how cheap and accessible TV advertising can be.The campaign will include… Continue reading Granada Promotes TV Ads To Smaller Clients
The merger of Carlton Communications and Granada into a single ITV group is unlikely to receive regulatory approval with a combined sales house, according to Lehman Brothers.After analysing the OFT’s submission to the DTI, the broker believes that the two companies will struggle to get their merger plans passed without any conciliatory adjustments.In their (non-public)… Continue reading ITV Merger Unlikely With Combined Sales House
According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG
According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK.IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times has… Continue reading Dennis Linked With Move For IFG
Future Publishing is expanding its computing and creative magazine portfolio with the launch of a new monthly magazine for digital camera enthusiasts.Digital Camera Shopper will be unveiled later this month as a spin-off to the recently launched Digital Camera magazine (see Future Rebrands Computer Titles And Details New Launch). The 148-page title will be priced… Continue reading Future Expands Digital Portfolio With New Launch
Almost 17 million viewers tuned into ITV1 last night to watch the highly publicised documentary about the convicted Who Wants To Be A Millionaire? cheats.According to unofficial overnight figures from BARB, A Major Fraud, drew an average audience of 15.1 million, helping ITV1 to attract 55.9% of the available television audience between 9pm and 10.30pm… Continue reading Almost 17 Million Tune In For Millionaire Cheat
Omnicom Group remained the world’s largest advertising organisation in 2002, following a 9.4% rise in revenues, according to the newly-released Advertising Age Agency Report from AdAge.Also On MediaTel Insight Today…UK Businesses See Increasing Marketing SpendAlmost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to… Continue reading MediaTel Insight: Omnicom Holds Global Ad Network Top Spot
In Your Space Media has secured the Department Of Transport for a three month lorry advertising campaign to combat tiredness on the roads.The Department Of Transport campaign will see the “Tiredness Kills – Take A Break” slogan appear on the back of 170 lorries up and down the country from this week.The posters will feature… Continue reading In Your Space To Combat Road Tiredness With Lorry Ads
