The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.
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An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
In brief: Mark Halliday, director of Global’s Digital Ad Exchange (DAX), has left the company.
The feature allows users to watch up to four games simultaneously, with separate streams displayed in a grid format on the screen.
In brief: ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.
In brief: S4 Capital CEO Sir Martin Sorrell revealed he had a successful keyhole surgery to remove a tumour in February.
In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.
In brief: Sky Mobile will sponsor the 16th series of ITV’s talent show Britain’s Got Talent, slated to return tomorrow (15 April).