Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.
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With a memoir in the works and a much touted leadership return, it may be up to Parliament’s Privileges Committee to stop the Johnson juggernaut.
Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.
The first of a series on British newsbrands’ expansion into the US. Reach’s chief digital publisher discusses its upcoming US launch.
In brief: BBC Radio 2 host Ken Bruce is leaving after 31 years to join Bauer Media’s Greatest Hits Radio.
With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning
In brief: the rights deal comes as part of a new joint partnership with the European Broadcasting Union (EBU) and Warner Bros Discovery.
‘The Week’ founder discusses his start-up newsletter publication and the editorial strategy behind creating a news digest
In brief: it is the first account win for Havas Media Group’s digital commerce agency since it acquired Expert Edge in September.
Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.
