More Uk articles

Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.

Richard Shotton, the author of ‘The Choice Factory’ and ‘The Illusion of Choice’, discusses his new book and what marketers can learn from studying psychology.

RTL Group’s adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.

Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.

UK Stop Ad Funded Crime’s (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the “moving target” of systemic ad fraud in the system. 

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.

Here are four strategies to change approaches to meetings to make them work for you.

Nadine Dorries’ Friday Night with Nadine chat show on TalkTV did not breach the Broadcasting Code over impartiality rules, Ofcom has ruled.

The company says the new roles underline its commitment to having “the right technology, the right systems, and the right skills in place to meet the needs of our clients both now and in the future.”