More Uk articles

EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.

Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.

Channel 4’s executives could have left as saviours after privatisation was called off. Recent blacklashes over pay and cuts now risk tarnishing their legacies.

The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.

The new policy will come into effect immediately and apply to all print and online ads.

Actor Idris Elba and Miroma Group founder Marc Boyan have launched a global marketing and content business, nearly a year after the pair hatched a shock plan to buy Channel 4. 

As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.

Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK’s head of video.

Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.

Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.