A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.
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At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.
Bauer Media’s finance chief Vivian Mohr has been appointed as Richard Dawkins’s replacement at Bauer Media Audio.
Smart speaker listening and commercial radio’s record revenues, share and audiences were all topics of the Radiocentre Tuning In conference.
Radiocentre, the industry body for commercial radio, has released new research with System1 on the emotional impact and effectiveness of audio advertising.
We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.
Companies offering perks to help related to mental health and wellbeing, but not addressing the root of stress and pressure of their employees, could be guilty of care washing.
Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy.
Stefanie Daniels explains how she bridged the gap from selling media, to elevating women in the industry, and three ways she overcame self-doubt throughout her career.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.