A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
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In brief: Global has introduced a new logo and strapline for Smooth Radio for the first time in 10 years.
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Mudit Jaju, global head of ecommerce at WPP agency Wavemaker has left the company for a newly created global group role at Publicis Groupe.
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Simon Carr asks if Roblox and Fortnite are the new churches of the modern world.
It’s time for ad tech to get its house in order before the Government is forced to intervene.