The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.Also On MediaTel Insight Today…Blackley Bemoans Damaging Media Downturn Top City media analyst, Neil Blackley, has said that the ‘dire’ decline in the media markets… Continue reading MediaTel Insight: Top 10 Ad Agencies See Billings Drop
The world’s internet population increased by 3% in the final quarter of 2002, according to the latest Global Internet Trends Report from Nielsen//NetRatings. There are now 580 million people worldwide accessing the web from a home PC.Also On MediaTel Insight Today…E-Retail Sites Avoid New Year HangoverAfter a bumper month in December, UK consumers continued to… Continue reading MediaTel Insight: Internet Usage Still Growing Worldwide
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million. The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
Nielsen//NetRatings has announced plans to extend its MegaPanel internet consumer panel service into the US.The consumer panel, which provides market research results based on over one million internet users, is already established in the UK, France and Germany. Marketers and advertisers utilise the system to devise strategies to maximise return on investment, from their internet… Continue reading Nielsen//NetRatings Expands MegaPanel
Virgin Radio has secured a deal with The Times to promote its season of film screenings through its Access All Areas initiative.The eight week-long bespoke campaign begins later this month and will see Virgin Radio broadcast a series of promotional trials and features in the form of movie updates. Ten ‘Film First’ movie updates will… Continue reading Virgin To Promote Film Screenings For The Times
The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.Also On MediaTel Insight Today…Blackley Bemoans Damaging Media Downturn Top City media analyst, Neil Blackley, has said that the ‘dire’ decline in the media markets… Continue reading MediaTel Insight: Top 10 Ad Agencies See Billings Drop
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
Digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market. According to analysts at IMS Research, Tivo’s exit does not mean DVR failure in Europe.In its Worldwide Market for Digital Video Recorders report, IMS forecasts that 4.1 million DVR units will be shipped… Continue reading DVRs Will Thrive In Europe, Says IMS Research
The success of the new digital terrestrial platform, Freeview, has hit ITV harder than expected and is hastening its loss of audience share, according to a report from influential broker, Morgan Stanley. In its latest guidance note, the broker states that the new digital terrestrial platform is having a negative effect on ITV, which is… Continue reading Freeview Launch Hits ITV Harder Than Expected
ITV partners, Carlton and Granada, were both seen under pressure yesterday after Morgan Stanley cut its price target for the duo. It is understood the broker estimated that BBC channels were taking 43% of viewers in homes connected to the Freeview service, substantially weakening ITV1’s likely growth revenues.The market’s unease with the broadcasters was further… Continue reading Sharewatch: ITV Partners Rocked By Broker Comments
