The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.Also On MediaTel Insight Today…Reluctant Viewers Turn To Digital TV After Free… Continue reading MediaTel Insight: Online Ad Market Grows Up In 2002
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier.In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry has… Continue reading Wireless Group Cuts Losses Despite Poor Markets
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002. After a difficult 2001, during which the market grew by… Continue reading UK Online Advertising Market Grows Up In 2002
Merrill Lynch is reducing its 2003 US radio advertising growth forecast from 4.3% to 3.3%, giving a total spend of $19.5 billion. Analysts say that the downward revision is an attempt to ‘wipe the slate clean’ and avoid any further downgrades. The broker has also cut its Q2 2003 predictions fairly heavily, from 5.0% to… Continue reading Merrill Lynch Downgrades US Radio Growth Forecasts
Viewers who claim not to want digital television often change their minds after a trial of the service, according to new research commissioned by a consortium of interested companies. The Go Digital study found that before the trial approximately one fifth of participants said they were not interested in receiving DTV; after the trial, 68%… Continue reading Reluctant Viewers Turn To Digital TV After Free Trial
Global communications network, Aegis Group, has acquired the media buying assets of North American agency, Independent Media Services (IMS), for $7.4 million, the group announced this morning. IMS is a media buying agency which specialises in representing clients in the entertainment sector, specifically in motion pictures, television, cable television, newspapers and the arts. Aegis says… Continue reading Aegis Acquires IMS Media Buying Agency
Gannett, the international media group has reported a small increase in earnings for the first quarter of 2003 but admitted that the war in Iraq had precipitated a slowdown in adspend. The company, which publishes 100 daily newspapers in the US, including USA Today, and owns Newsquest Media Sales in the UK, said yesterday that… Continue reading Gannett Revenues Rise But War Casts A Shadow
Reuters today reported a 10% fall in underlying first quarter earnings as it seeks to recover from a disastrous 2002. The financial information group said that core revenues slipped to £670 million in the first three months of 2003. Pre-tax losses approached £500 million last year (see Reuters Chief Sees No Signs Of Recovery As… Continue reading Bleak Outlook Persists For Reuters
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier. In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry… Continue reading Wireless Group Cuts Losses Despite Poor Markets
Channel 4’s director of programming, Tim Gardam, has called on the Department of Culture, Media and Sport (DCMS), to give the station a slice of the £2.5 billion the BBC makes from licence fee revenues. According to the Guardian, Gardam told the Royal Institute for British Architects that he was not arguing for the instant… Continue reading Channel 4 Calls For Slice Of BBC Licence Fee
