Advertisers eager to tap in to the potential of the lucrative youth market are often all too keen to commit their budgets to well tailored youth marketing partnerships. However, Jon Forsyth, communications strategist at Naked, argues that creating brand association within a youth environment is only one part of an effective youth targeted strategy…The diversity… Continue reading NewsLine Column: Don’t Throw Youth Media At The Problem!
The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week.BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that will… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC
Underlying consumer magazine advertising revenues at EMAP rose by 6% in the year to 31 March, whilst radio revenues fell by 2% on the same basis, according to a trading statement issued by the group this morning.EMAP says that in its consumer magazine division, revenues were strong at heat, MaxPower, Kerrang!, New Woman, Empire and… Continue reading Emap Cautious As 2002 Revenues Rise 2%
Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer.The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that 52%… Continue reading Home And Work Internet Use Figures From AOL/RoperASW
The ITC has upheld complaints against ITV for inappropriate scheduling, after the broadcaster placed a trailer for The Bill during a documentary about the tragic death of James Bulger.The trailer was screened during a break in Real Life – A Father’s Story a documentary about Ralph Bulger on the 10th anniversary of James Bulger’s death.… Continue reading ITV Knocked For Inappropriate Scheduling
Carlton Communications chairman, Michael Green, says that despite some signs of advertising improvement in the first quarter of the year, the group still expects the following months to be challenging.Addressing the company’s AGM this morning, Green said that ITV1’s ad revenues for the first half of the financial year are expected to be more or… Continue reading Carlton Sees Challenging H1 For ITV Ad Revenues
Hachette Filipacchi’s monthly teen title Sugar is launching a new magazine supplement called Celeb Central, in an attempt to capitalise on continuing obsession with celebrity gossip.The new supplement, which launches with the May issue of Sugar, will contain 16 pages of celebrity gossip and features.Claire Irvin, recently appointed editor of Sugar (see Hachette Bolsters Teen… Continue reading Sugar Extends Offering With Celebrity Supplement
Neil Duckworth of Standard Life has won the bonus question in the MediaTel Group Sports Quiz in aid of Whizz-Kidz.He correctly guessed that the highest number of runs in any innings of the World Cup would be 359, a figure which Australia reached in the final on Sunday.Neil wins two tickets to see England play… Continue reading MediaTel Sports Quiz: Bonus Question Winner
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year.Also On MediaTel Insight Today…Western Europe Mobile Penetration To Hit 88% In 2007Despite mobile penetration already being at 75% in western… Continue reading MediaTel Insight: Online Content Revenues To Surge
JCDecaux has secured a major four-year, pan-European advertising deal with Masterfoods.The partnership spans JCDecaux’s outdoor advertising network in 16 countries across Europe and covers the FMCG giant’s major international brands, including Mars, Twix, Snickers, Pedigree and Whiskas.Commenting on the deal, Angus McIntosh, Masterfoods European media manager, said: “Outdoor is increasingly important in our communication plans… Continue reading JCDecaux And Masterfoods In Pan-European Partnership
