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Shareholders at UPC, Europe’s largest cable operator, have approved plans to press ahead with a restructuring programme that will enable the group to emerge from bankruptcy protection. At a meeting in Amsterdam, an overwhelming majority of shareholders were in favour of a debt-for-equity swap that should secure the future of the network. UPC wants to… Continue reading UPC On The Road To Recovery

Research commissioned by the Commercial Radio Companies Association (CRCA) claims that the Government’s proposals for regulating the content of local commercial radio are largely unnecessary as the majority of listeners already feel well served by the medium.The report claims that the proposals to limit the consolidation of commercial radio, put forward in the Communications Bill,… Continue reading CRCA Welcomes Report Criticising Communications Bill

Consumer use of mobile phones for the transfer of data will generate revenues of $71 billion worldwide by 2007, according to a new report from analyst and consulting group Ovum. This year, traffic and subscription revenues generated by consumers sending data via their phones will account for 93% of operators’ data revenues; this will fall… Continue reading Consumer-Driven Mobile Data Revenues To Hit $71bn By 2007, Says Ovum

Pay-for-performance search company Overture has acquired internet search engine AltaVista for £88 million in cash and stock.The company claims that the acquisition will allow it to provide additional marketing opportunities for advertisers, as well as making it possible to test and refine new products in a live setting.Overture hopes that Alta Vista’s relevant search results… Continue reading Overture Acquires AltaVista In £88 Million Deal

Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today. Continental Research found that awareness of Freeview, which launched last autumn, has grown significantly in the last six months. Back in July 2002, only 39% of UK adults… Continue reading Freeview Boosts Digital TV Sector

Direct mail continued to perform well as a marketing and communications tool during the last quarter of 2002, with expenditure increasing by 3.9% year on year to £667 million.The latest figures from the Direct Mail Information Service (DMIS) show that total expenditure for 2002 rose by 6.6% year on year to £2,377 million. This was… Continue reading Direct Mail Shows Modest Growth During Q4 2002

Emap Performance has appointed former IPC group ad director for Manchester, Sandra Tinker, to the newly created role of commercial director.Tinker will be based at Key 103 in Manchester and will be responsible for driving revenue at Emap’s regional and local radio sales teams at the Castle Quay-based flagship radio station. She will work alongside… Continue reading Emap Secures Former IPC Ad Director For New Role

Granada Enterprises has secured Wella as sponsor of its new CiTV series, Girls In Love, in a deal worth £250,000.The sponsorship begins in the spring and will see the Wella’s Shaders and Toners hair colour brands promoted alongside the new comedy drama series. Girls In Love has been created for the international market and uses… Continue reading New Granada Deal Brings Wella To Girls In Love

Viacom Outdoor is launching a series of special advertising sites on the London Underground to provide commuters with breaking news headlines via SMS technology.The strategic campaign, which begins this week, has been created by Viacom Outdoor’s Impact team and MediaVest to establish The Evening Standard as a “must read” for commuters on their way home.Sixteen… Continue reading Viacom Outdoor Brings SMS News Headlines To Commuters

Sharewatch: Reuters Falls On Weak Q4 EarningsReuters was the market’s big story yesterday after posting a pre-tax loss of £493 million in its fourth quarter financial results (see Reuters Chief Sees No Signs Of Recovery As Losses Soar). The figures prompted a sell-off and the stock was seen down 11.73%.WPP was also in focus, ahead… Continue reading 18.02.03