UK cable operator, NTL, has increased its earnings by 48.2% to £661 million in 2002, after finally emerging from its Chapter 11 bankruptcy process.Reporting the full year results, NTL says that churn – the proportion of people leaving the home cable service – declined from 21.3% in Q4 2001 to 15.9% in Q4 2002. The… Continue reading NTL Sees Earnings Up 48% In 2002
Maiden Outdoor has begun fitting 24-hour performance monitors to all of its electronic scrolling posters, in an attempt to improve accountability.The monitoring devices, which will also be fitted to Ultravision and Trivision posters, enable the outdoor contractor’s maintenance companies to immediately identify problems with power, illumination or the scrolling mechanism, meaning that faults can be… Continue reading Maiden To Improve Accountability For Clients
A new poll from ICM and The Guardian could place further pressure on the Daily Mirror’s anti-war stance, as it reveals that 49% of its readership approves of the military attack on Iraq.The news comes as the price of the paper returns to 32p in the lucrative Carlton/London region and there is heightened speculation as… Continue reading Daily Mirror Under Pressure Over Anti-War Stance
According to research from online analysis group, Harris Interactive, students pay more attention to adverts shown on TV, than any other ad platform.Although the researchers noted that students are not particularly interested in adverts, TV was found to be the most effective medium with 87% of respondents paying some attention to ads on the box.… Continue reading Research Recommends TV Ads To Target Students
An advert for baked bean flavour Walkers Crisps, in support of Comic Relief, provoked a flurry of complaints to the ITC over what was considered to be “a bad taste portrayal of flatulence.”The ITC received a total of 88 complaints over the ads, created by Abbott Mead Vickers BBDO, which featured various well-known celebrities eating… Continue reading Walkers Crisps Escape ITC Censure
IPC’s flagship women’s glossy, Marie Claire is to feature its second male cover star, with a bare-chested Justin Timberlake set to appear on the front of its May edition in a bid to boost sales.The decision to showcase the US pop singer follows the huge success of the June 2002 issue, which featured David Beckham.… Continue reading Marie Claire Hopes Timberlake Will Boost Circulation
The Daily Telegraph is launching its largest ever outdoor ad campaign this April, as part of the second phase of its brand campaign to drive readership of the recently revamped broadsheet.According to the Telegraph, the campaign, which will run from the beginning of April until the end of November, makes it one of the biggest… Continue reading Daily Telegraph Launches Biggest Ever Outdoor Campaign
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%.Also On MediaTel Insight Today…Taylor Nelson Looks At NFO WorldGroup AcquisitionMarket research company, Taylor Nelson Sofres has confirmed that it is in discussions about the potential acquisition… Continue reading MediaTel Insight: US Newspaper Industry Holds Breath Over Conflict
More than 80 million European consumers will be banking online by 2007, according to a new report from Datamonitor. Internet banking has been a qualified success with the number of customers expected to reach 60 million this year, up from 23 million in 2000. The UK and Germany are Europe’s largest online markets, although Scandinavia… Continue reading Sixty Million Europeans To Bank Online In 2003
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%. Strong December results from the newspaper companies monitored by Merrill Lynch resulted in 4.5% growth in the US newspaper sector during the final quarter of 2002.… Continue reading US Newspaper Industry Holds Breath Over Conflict
