UK internet subscriptions increased by 7.4% during 2002, according to figures from the Office of National Statistics (ONS).The latest monthly update to the survey of ISPs shows that total subscriptions were actually down 1.1% in December when compared to the previous month. This was due to a 2% decline in the number of dial-up connections.However,… Continue reading Broadband Boost To UK Connectivity
The majority of the UK’s top ten advertisers increased their expenditure year on year during 2002, according to the latest figures compiled by Nieslen Media Research and published in this week’s Marketing magazine.The data shows that Toyota increased its adspend by 77.3% year on year to over £65.5 million, followed by L’Oreal Golden, which recorded… Continue reading Top Advertisers Increase Spend During 2002
A group of university academics has urged the Government to rethink proposals in the forthcoming Communications Bill that will allow Rupert Murdoch’s News Corporation to buy terrestrial television station Five. Writing in a letter to the Financial Times, academics from London Business School, Goldsmiths College, the University of Westminster and the London School of Economics,… Continue reading Academics Call For Five Protection In Comms Bill
WPP was seen under pressure, slipping 0.87%, after posting a weak set of results (see WPP Profits Fall 50% In The Face Of Recession). However, the fall in share price was reasonably small, as the results were slightly ahead of bearish market expectations.Chief Executive of WPP, Sir Martin Sorrell, also warned the prospect of war… Continue reading Sharewatch: WPP Slides After Weak Results
Contrary to general opinion, the advertising market is thriving and the US economy is in better shape than many observers realise. This is according to the latest analysis from Jack Myers Report. Myers asserts that advertising has traditionally lagged behind the economy by six to nine months. He uses the example of 2002 when advertising… Continue reading US Ad Economy In Good Health, Insists Myers
GMG Radio is launching a new regional agency sales team to sell airtime across its group portfolio of Real Radio and Jazz FM stations.From March 1st GMG Radio Sales will service all media agencies outside the London area, while Chrysalis Radio Sales will continue to represent the group within the London agency market.GMG Radio Sales… Continue reading GMG Radio Launches New Agency Sales Team
UK internet subscriptions increased by 7.4% during 2002, according to figures from the Office of National Statistics (ONS). The latest monthly update to the survey of ISPs shows that total subscriptions were actually down 1.1% in December when compared to the previous month (see Broadband Stimulates UK Internet Market). This was due to a 2%… Continue reading Broadband Boost To UK Connectivity
With so much debate about forthcoming 3G mobile telephone networks, John Clark from TeleCommunication Systems (TCS) describes the new potential for advertisers that the convergence of messaging and location-based services will bring.Imagine the scene: you are walking down Oxford Street in London when your mobile phone signals that you have received a new text message.… Continue reading NewsLine Column: Location, Location, Location!
One in ten US households now has a home networking system, up from 8% in 2001, according to a new report from high-tech market research company, In-Stat/MDR. The group says that home networking – the connection of multiple entertainment, internet, voice and data devices through a single network – is now moving away from the… Continue reading One In Ten US Households Has Home Networking, Finds In-Stat
A special double episode of Coronation Street, which marked the climax of a bloody storyline peaked at almost 20 million viewers last night.The episodes, which were shown between 7.30 and 8pm and 8.30 and 9.05pm drew an average audience of 17.6 million, providing ITV1 with a 61% audience share.The storyline has proved extremely successful for… Continue reading Coronation Street Showdown Secures Record Audience
