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Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report‘s Media Brand Track survey. The study, which surveyed across 42 entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of US Viewers ‘Likely’ To Pay Attention To Ads, Shows Survey

“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that… Continue reading INSIGHTanalysis: The Internet Approaches Maturity

The US mobile industry is set to benefit from the rapid adoption of wireless local area networks (WLANs), with the number of frequent WLAN users in North America growing from 4.2 million in 2003 to more than 31 million in 2007, according to new figures from Gartner. WLAN systems allow mobile users to connect to… Continue reading Over 31m US Users To Adopt Wireless Networks By 2007, Says Gartner

Most consumer electronics manufacturers remain committed to developing personal video recorder (PVR) products, despite the lacklustre take-up of the system seen so far, according to a new report from InStat/MDR. PVRs have been hailed as a revolution in the way that audiences can watch television and many believe that they represent a serious threat to… Continue reading Manufacturers Remain Committed To Personal Video Recorders

GWR was seen in focus after it announced that it expects revenues to be down by 3.9% in the quarter to 31 March. The group warned that there is ‘no sign’ of recovery in the advertising market in 2003. The stock was seen down 7.12% (see GWR Sees Radio Revenues Down By 3.9% In Q4).Elsewhere,… Continue reading Sharewatch: GWR Falls Following Bearish Forecasts

BT is understood to be considering cutting the price of its broadband internet product, as part of wider initiative to promote the uptake of high-speed internet services in the UK.The company’s chief executive, Ben Verwaayen has reportedly indicated that he is preparing a significant broadband-related announcement, which could include a cut in the £14.75 monthly… Continue reading BT Could Cut Broadband Prices To Boost Uptake

The sale of SMG’s publishing division to Gannett UK has been cleared by the Department of Trade and Industry (DTI) and is expected to complete shortly, the group said today.As announced at the end of last year, US group Gannett will pay £216 million for SMG Publishing. Gannett owns and operates the Newsquest regional newspaper… Continue reading SMG’s £216m Publishing Sale Gets DTI Go Ahead

The BBC has admitted that it may not to able to force BSkyB to carry its channels at the top of its electronic programming guide (EPG), following a disagreement caused by the Corporation’s decision to withdraw from BSkyB’s digital satellite service (see BBC Terminates Sky Carriage Deal).Earlier this week the BBC said that it would… Continue reading BBC Admits It May Lose Prominence On BSkyB

The Direct Mail Association (DMA) is warning the Government that its plans to crack email spam could disadvantage UK businesses in the global market.Under the Government’s new proposals, which are now open to consultation, consumers will have to give prior consent before receiving email advertising, in a move that will effectively outlaw spam (see Government… Continue reading DMA Warns Against Plans To Prevent Email Spam

Scottish Radio Holdings (SRH) this morning said that its radio revenues will be up by 5% in the six months to March 2003, not accounting for the effect of new acquisitions.SRH’s trading statement is the latest in a round of radio company updates and shows that the group is outperforming its peers. Capital Radio said… Continue reading Scottish Radio Sees First Half Broadcast Revenues Up 5%