ITV has reaffirmed its commitment to interactive advertising with the development of ITV Interactive, which will see the merger of Carlton and Granada’s interactive arms.The new operation will be headed by Jane Marshall, previously chief executive of Carlton Active, who takes on the title of ITV Interactive Controller.She commented: “I’m delighted to be leading ITV’s… Continue reading Carlton and Granada Create New Interactive Operation
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.After a difficult 2001, during which the market grew by only 7%,… Continue reading Online Ad Industry Bucks Recession In 2002
In a new help note for advertisers, the ASA has warned marketers against offending religious sensitivities, especially when advertising in untargeted media.The Committee of Advertising Practice (CAP) outlines the challenges a diverse society poses to marketers who wish to avoid offending the public but who may be unaware of what causes particular hurt to people… Continue reading ASA Asks Marketers To Keep The Faith
WPP was seen in focus, up 3.99% on news that fast food chain Burger King has chosen the Young and Rubican unit as its lead ad agency.Elsewhere, the AIM listed magazine publisher, I Feel Good, surged 29.4% after announcing it had received a possible takeover approach. IFG owns Viz and the A5 men’s lifestyle magazine… Continue reading Sharewatch: WPP Rises On Burger King Deal
The Marketing Society has appointed Hugh Burkitt, former chairman of Burkitt DDB, as its new chief executive.Burkitt replaces Claire Watson who has held the role of acting director general on a part time basis. He will be the society’s first full time chief executive, and reports to Chris Macleod, acting chairman of the society. Macleod… Continue reading Marketing Society Appoints Burkitt New Chief Executive
The IPA has confirmed its commitment to campaigning, with the introduction of the new Media Futures Group (MFG), which will take responsibility for addressing key issues facing media agencies.The Media Futures Group (MFG) is the new name for the Media Policy Group, which has been revamped in order to better reflect the new goals of… Continue reading IPA Gets Proactive With Launch Of New Group
According to the latest Ads That Make The News survey, a banned advertisement for Wrigley’s chewing gum, featuring a dog crawling out of a man’s mouth, grabbed more headlines than any other TV commercial.The ITC received 600 complaints, making it the most complained about ad ever and it received column inches in eleven national newspapers,… Continue reading Feature: Ads That Flout Guidelines Grab The Headlines
The BBC is claiming victory over commercial broadcasters, as research reveals that BBC One is the most watched news service during the war with Iraq.According to the BBC, 49.6 million people, 89% of the UK population, have tuned into its coverage since the start of the war. Some media commentators have attributed this to the… Continue reading 89% Of The UK Population Turn To BBC For Iraq News
BBC Magazines has launched a new magazine for boys aged four to seven, entitled Action Hero, which aims to bridge the gap between unisex pre-school magazines and older, more advanced titles.The launch of the new 32-page monthly magazine will be supported by a TV ad campaign which will run across the Cartoon Network, Fox Kids,… Continue reading BBC Eyes Boys Market With Action Launch
Granada Enterprises has secured web search engine, Ask Jeeves, as sponsor of the new dedicated website for I’m A Celebrity – Get Me Out Of Here 2.As part of the sponsorship deal, Ask Jeeves will receive high profile branding on every page within the site and relevant search functionality will be incorporated. Celebrities and gossip… Continue reading Granada Secures Asks Jeeves For Celebrity Sponsorship
