The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.Also On MediaTel Insight Today…Blackley Bemoans Damaging Media Downturn Top City media analyst, Neil Blackley, has said that the ‘dire’ decline in the media markets… Continue reading MediaTel Insight: Top 10 Ad Agencies See Billings Drop
The world’s internet population increased by 3% in the final quarter of 2002, according to the latest Global Internet Trends Report from Nielsen//NetRatings. There are now 580 million people worldwide accessing the web from a home PC.Also On MediaTel Insight Today…E-Retail Sites Avoid New Year HangoverAfter a bumper month in December, UK consumers continued to… Continue reading MediaTel Insight: Internet Usage Still Growing Worldwide
Granada has hired John Bridgeman, a former director general of the Office Of Fair Trading (OFT), to advise it on the tricky regulatory path to its proposed merger with ITV partner, Carlton (see ITV Merger Set For Competition Commission Referral). It is understood that Bridgeman is one of a number of influential figures to have… Continue reading Former OFT Director To Advise On ITV Merger
Carlton and Granada were seen in focus, after City bank Morgan Stanley warned the success of Freeview could hit their revenues hard (see Freeview Launch Hits ITV Harder Than Expected). The stocks were seen down 7.84% and 7.85% week on week respectively.Elsewhere, it was a turbulent week for Cordiant, which is holding talks with bankers… Continue reading Sharewatch: ITV Partners Suffer After Broker Comments
Trinity Mirror is due to release its full-year financial results on 27 February and analysts at ABN AMRO are forecasting that pre-tax profits (before exceptionals) will be down by 3.0% at £148.1 million, whilst total sales will fall by 3.7% to £1.1 billion. New chief executive, Sly Bailey, will give her first presentation for the… Continue reading Analysts See Trinity Mirror Profits Down By 3% In 2002
Granada has hired John Bridgeman, a former director general of the Office Of Fair Trading (OFT), to advise it on the tricky regulatory path to its proposed merger with ITV partner, Carlton (see ITV Merger Set For Competition Commission Referral).It is understood that Bridgeman is one of a number of influential figures to have spoken… Continue reading Former OFT Director To Advise On ITV Merger
Pre-tax profits at advertising and communications giant, WPP, tumbled by 50% to £205.4 million in the year ended 31 December 2002, indicating the severity of the worldwide recession and its impact on advertising and marketing services. The group this morning said that conditions are to remain tough throughout the remainder of this year. Budgets are… Continue reading WPP Profits Fall 50% In The Face Of Recession
TalkSPORT has secured L’Oreal for a special promotional campaign on its No Nonsense Sports Breakfast show.The campaign will centre around daily competitions where listeners will be invited to guess the identity of a Premiership footballer who has flat, boring and thinning hair. Listeners will be invited to enter the competition by text message.The competition will… Continue reading TalkSPORT Secures L’Oreal For New Campaign
UK consumers continued to spend freely on the internet during January, according to new figures from the Interactive Media in Retail Group. After a bumper December during which online sales topped £1 billion for the first time (see Internet Shopping Is A Billion Pound Industry, Says IMRG), spending remained constant at £999.85 million. This is… Continue reading E-Retail Sites Avoid New Year Hangover
Achieving the right cross-media balance in an ad campaign increases brand sales impact by 10 to 15%, according to new research from the Interactive Advertising Bureau (IAB).The research, based on analysis of campaigns for Kleenex tissues and Colgate toothpaste, aims to give marketers a formula for the optimal mix of interactive, TV, radio and print… Continue reading IAB Research Recommends Cross-Media Campaigns
