GWR’s sales house Opus has secured Kit Kat and Tesco as the first brands to make use of its newly restructured local radio sponsorship and promotions division.The new structure, which follows similar moves at rival radio groups, is intended to provide clients with more sponsorship and promotions opportunities on a national and local level. It… Continue reading Opus Restructures Sponsorship And Promotions Division
Online gaming has achieved unprecedented growth in Europe in the past year with new figures showing that almost 6 million people visited a games site in January. Nielsen//NetRatings claims that the number of surfers going to online gaming sites has more than doubled from 2.8 million to 5.9 million since January 2002. Germany and France… Continue reading Broadband Growth Takes Online Gaming To New Heights
The continuation of ‘extremely difficult’ market conditions has caused 2002 revenues at advertising network, Cordiant Communications, to fall by 11% to £533 million. The figure was further dented by key account losses in the US, the group said in a trading update this morning.Despite the fall in revenues, operating profits look set to meet market… Continue reading Cordiant Revenues Dip 11% In 2002, Disposals Underway
The arrival of 3G competitors with large capacity on the market is likely to lead to a price war, according to the wireless strategy consultancy Northstream. In a report brought out to coincide with the the 3GSM World Congress in Cannes, it is alleged that established players are delaying 3G and infrastructure investments while concentrating… Continue reading 3G Price War On The Horizon
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today.Also On MediaTel Insight Today…Consumer-Driven Mobile Data Revenues To Hit $71bn By 2007Consumer use of mobile phones for the transfer of data will generate revenues of $71 billion worldwide… Continue reading MediaTel Insight: Freeview Boosts Digital TV Sector
The ASA has partially upheld complaints against a Transport For London poster advertising London’s controversial congestion charge scheme.The poster, which claimed that cash generated from the congestion charge would be spent on improving transport in London, triggered 8 complaints from people claiming that motorists journey’s were unlikely to improve under the scheme.Complainants further objected to… Continue reading ASA Raps Congestion Charge Advertising
The underlying rate of inflation in the UK remained unchanged in January at 2.7%, according to the latest figures from the Office Of National Statistics (0NS).Clothing and footwear prices provided the main upward pressure on inflation in January, although the spiralling cost of petrol was also cited by the ONS.The headline rate of inflation, which… Continue reading Inflation Remains Unchanged During January
Reuters was the market’s big story yesterday after posting a pre-tax loss of £493 million in its fourth quarter financial results (see Reuters Chief Sees No Signs Of Recovery As Losses Soar). The figures prompted a sell-off and the stock was seen down 11.73%.WPP was also in focus, ahead of its results next Monday. The… Continue reading Sharewatch: Reuters Falls On Weak Q4 Earnings
Shareholders at UPC, Europe’s largest cable operator, have approved plans to press ahead with a restructuring programme that will enable the group to emerge from bankruptcy protection. At a meeting in Amsterdam, an overwhelming majority of shareholders were in favour of a debt-for-equity swap that should secure the future of the network. UPC wants to… Continue reading UPC On The Road To Recovery
