Price cuts at the Daily Mirror cost parent company Trinity Mirror £21.8 million in 2002, driving down circulation revenues by 7.6%, according to the group’s financial results released this morning.These figures follow a tabloid price war between the Mirror and arch-rival, the Sun. The cover price cuts come alongside a broader revamp and repositioning of… Continue reading Bailey Moves To Stop Mirror-Sun Price War As Costs Hit £22m
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Europe is traditionally slower into and out of a downturn than the US and this is being borne… Continue reading Analysts Downgrade Global Ad Forecasts
Chrysalis has appointed wireless marketing group, Flytxt, to run SMS and online ad campaigns across its Heart and Galaxy stations.Flytxt wiil work to increase Chrysalis’ existing SMS database by 150% over the coming year, through a range of new initiatives and competitions.The first campaign, which launches next month, will invite Heart listeners to text a… Continue reading Chrysalis Secures Flytxt For Wireless Partnership
The Daily Telegraph is supporting its forthcoming redesign with an estimated £8 million worth of marketing activity, as part of a wider strategy to attract new readers.The ad campaign, created by Clemmow Hornby Inge, includes three TV executions that will air throughout March on ITV and Channel 4 and Channel Five South. There will also… Continue reading Daily Telegraph Launches Nation-Wide Ad Campaign
A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch to Universal McCann’s comparatively exuberant 5.9%.Also On MediaTel Insight Today…US Newspaper Ad Recovery Continues In Q4 2002US newspaper advertising expenditure grew by 4.4%… Continue reading MediaTel Insight: UK Advertising Growth Forecasts
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade. The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the… Continue reading Out Of Home Billings Grew By 2.5% During 2002
A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December (see Universal McCann Expert Upbeat On Ad Prospects). The… Continue reading INSIGHTanalysis: UK Advertising Growth Forecasts
US newspaper advertising expenditure grew by 4.4% to $12.8 billion in the fourth quarter of 2002, according to preliminary estimates from the Newspaper Association of America (NAA). This growth follows a turning point in Q3, when the industry posted the first positive figures in six consecutive quarters (see US Newspapers Emerge From Six Quarters Of… Continue reading US Newspaper Ad Recovery Continues In Q4 2002
Worldwide sales of wireless LAN equipment totalled $1.68 billion during 2002, according to a new study from Infonetics Research. The company admitted that the hardware sector has not grown as quickly as anticipated but is confident that new innovations will stimulate the market. It is estimated that consumers make up 50% of wireless LAN equipment… Continue reading Overdue Growth For WLAN Hardware Market
Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens. Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and… Continue reading Digital Technology Opens Up New Era For Cinema
