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Profits at Interpublic fell by almost 80% during 2002 as market conditions took their toll at the world’s second largest advertising group. Earnings were down to $20.3 million from $96.4 million in 2001 largely as a result of weakness at McCann-Erickson WorldGroup where $1.26 billion worth of business was lost last year. Interpublic now faces… Continue reading Interpublic Sees Earnings Plummet In 2002

Vivendi Universal yesterday announced record losses of €23.3 billion for 2002 but senior management has expressed confidence that the worst of the crisis is now over. The loss ranks as the largest in French corporate history, eclipsing the €20.7 billion deficit reported by France Télécom earlier this week. Total revenues rose by 4% to €28.7… Continue reading Vivendi Left Reeling By Staggering Losses

ITV partners, Carlton and Granada, were both seen recovering after yesterday’s losses, market watchers cited continued rumours of Apax Partners putting in a bid for parts of the companies ahead of their planned merger (see Venture Capitalists Eye Carlton And Granada). The stocks were seen up 0.32% and 0.48% respectively.WPP was also seen in focus,… Continue reading Sharewatch: Carlton And Granada Rise On Apax Rumours

Van Wagner, the outdoor advertising group, has secured the national contract for all of Network Rail’s bridges from incumbent Maiden Outdoor.The 15-year deal represents a significant step forward for Van Wagner, which has previously focussed on premium London-based sites.Network Rail maintains thousands of railroad bridges across the country and the partnership will allow Van Wagner… Continue reading Van Wagner Secures 15-Year Deal With Network Rail

Cinema advertising group, Pearl & Dean, has secured Renault as the sponsor of a nationwide promotional campaign to promote French cinema in the UK.The campaign, which was negotiated by Ryan Sandilas at Carat sponsorship, has been developed in association with the Institut Français and Unifrance to run across a range of British UGC cinemas.The deal… Continue reading Pearl & Dean Secures Renault For French Film Sponsorship

Mobile marketing company, Flytxt, is to launch the first ever SMS ad campaign for British Airways, to raise awareness of its official travel partnership with the Rugby World Cup.The campaign begins this weekend at the Six Nations Rugby Championship and is intended to drive sports fans to the airline’s website at ba.com. The initiative follows… Continue reading BA Teams With Flytxt For First SMS Campaign

Granada has secured a ground breaking £3.5 million deal with HomePride to sponsor a range of high-profile programmes on ITV1.The initial six month deal covers a number of programmes including The Bill, This Morning and Trisha. It represents the first time that a company has sponsored more than programme at the same time and is… Continue reading Granada Secures Innovative £3.5m Deal With HomePride

Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format.The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for Screen… Continue reading Cinema Audiences Give Thumbs Up To Digital

Banner ads are declining in popularity, according to research from online analysis group, LemonAd.The research shows that in 2002 just 68% of online ads in Europe were banner ads, compared with 80% in 2001. Despite this drop, banner ads remained the most popular format for internet advertising.In comparison, skyscraper ad formats became more popular last… Continue reading Online Advertisers Turn Away From Banner Ads

The Government has announced plans to review the digital radio industry, in a move that could produce a switch off date for the analogue signal.Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio