Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Also On MediaTel Insight Today…Omnicom Upbeat Following Positive ResultsOmnicom, the world’s third largest advertising group, has challenged the… Continue reading MediaTel Insight: Merrill Lynch Lowers Global Ad Forecast
The US media corporation Clear Channel yesterday announced a return to profit with each of its major businesses reporting growth in the final three months of 2002. Revenues in the fourth quarter were up by 19% year on year to $2.21 billion with earnings before interest, tax, depreciation and amortisation (EBITDA) rising from $345 million… Continue reading Clear Channel Back In The Black In Q4
Omnicom, the world’s third largest advertising group, has challenged the gloomy picture being painted by many industry observers and announced a 9% rise in profits for the fourth quarter of 2002. The company said that twelve month earnings were up by 9.8% to $643 million, thanks in part to a strong performance in the US… Continue reading Omnicom Upbeat Following Positive Results
A group of university academics has urged the Government to rethink proposals in the forthcoming Communications Bill that will allow Rupert Murdoch’s News Corporation to buy terrestrial television station Five. Writing in a letter to the Financial Times, academics from London Business School, Goldsmiths College, the University of Westminster and the London School of Economics,… Continue reading Academics Call For Five Protection In Comms Bill
WPP was seen under pressure, slipping 0.87%, after posting a weak set of results (see WPP Profits Fall 50% In The Face Of Recession). However, the fall in share price was reasonably small, as the results were slightly ahead of bearish market expectations.Chief Executive of WPP, Sir Martin Sorrell, also warned the prospect of war… Continue reading Sharewatch: WPP Slides After Weak Results
GMG Radio is launching a new regional agency sales team to sell airtime across its group portfolio of Real Radio and Jazz FM stations.From March 1st GMG Radio Sales will service all media agencies outside the London area, while Chrysalis Radio Sales will continue to represent the group within the London agency market.GMG Radio Sales… Continue reading GMG Radio Launches New Agency Sales Team
With so much debate about forthcoming 3G mobile telephone networks, John Clark from TeleCommunication Systems (TCS) describes the new potential for advertisers that the convergence of messaging and location-based services will bring.Imagine the scene: you are walking down Oxford Street in London when your mobile phone signals that you have received a new text message.… Continue reading NewsLine Column: Location, Location, Location!
A special double episode of Coronation Street, which marked the climax of a bloody storyline peaked at almost 20 million viewers last night.The episodes, which were shown between 7.30 and 8pm and 8.30 and 9.05pm drew an average audience of 17.6 million, providing ITV1 with a 61% audience share.The storyline has proved extremely successful for… Continue reading Coronation Street Showdown Secures Record Audience
Trinity Mirror is due to release its full-year financial results on 27 February and analysts at ABN AMRO are forecasting that pre-tax profits (before exceptionals) will be down by 3.0% at £148.1 million, whilst total sales will fall by 3.7% to £1.1 billion.New chief executive, Sly Bailey, will give her first presentation for the company… Continue reading Analysts See Trinity Mirror Profits Down By 3% In 2002
ITV has secured used car retailer Network Q as the new sponsor of Who Wants To Be A Millionaire on ITV1 and ITV2.The deal will include all shows on ITV1 and ITV2 from March to December this year. The sponsorship will include break bumpers and credits.The sponsorship deal was negotiated by Peter Mantern at Carlton… Continue reading ITV1 Secures Network Q For Millionaire Sponsorship
