There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell.Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little before… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell. Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
A preliminary ruling by the ASA has found the BBC’s Freeview ad campaign in breech of its code of practice, for claiming that viewers can receive eight “free” BBC TV channels.The advertising watchdog has received a number of complaints from people claiming that the ad, which features a range of well known BBC celebrities, is… Continue reading BBC’s Freeview Ad Breeches ASA Codes
The popularity of broadband is based on the fact that subscribers tend to be wealthy, web savvy consumers who use the internet on a regular basis. However as high-speed access increasingly becomes the norm, there is uncertainty as to how the demographic will evolve. According to analysis by eMarketer, there were approximately 17 million broadband… Continue reading Broadband Set To Enter The Mainstream, Says eMarketer
The media sector experienced another turbulent day of trading on Thursday as the FTSE dropped to a seven year low, its ninth consecutive day of losses. The market suffered from a heavy sell-off as sentiment remained fragile on continuing concerns of military action against Iraq and worries about the global economy.Analysts have warned market watchers… Continue reading Sharewatch
New technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate new sources of revenue, says a new study from the World Association of Newspapers (WAN). The latest “Shaping the Future of the Newspaper” report concerns itself with the development of distribution methods which enable publishers to reach a wider audience… Continue reading WAN Hails The Distribution Revolution
Channel 4 has denied speculation that it is to axe its breakfast show RI:SE, despite ratings figures sinking to just above the crucial 100,000 mark.A spokesperson for Channel 4 told NewsLine: “We had one poor day [when ratings hovered around 100,000], but generally the ratings are around 200,000 to 300,000, which is where we were… Continue reading Channel 4 To Keep RI:SE Despite Drop In Ratings
Broadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduced customer churn. According to a new report from Allied Business Intelligence (ABI), set-top box (STB) equipment is increasingly equipped with advanced features, such as PVR (personal video… Continue reading Multi-Feature Broadband Boxes Coming To The Living Room
Sky News has secured weekly financial paper, The Business, as the sponsor of its market report bulletin, The Financial Report.The sponsorship agreement, negotiated by Sponsorcom, will give The Business a ten second opening and five second closing credit around each bulletin.The Financial Report is a 30-second news bulletin which broadcasts five times a day from… Continue reading The Business To Sponsor Sky’s Financial Reports
Lycos UK is launching a new free-to-access online channel called Remember The 80s, in an attempt to allow users to re-visit the decade and sample the music, films and fashion of the era.The channel will feature specially designed web pages which reflect the style of the eighties and will later expand to cover the sixties,… Continue reading Lycos Launches Eighties Nostalgia Channel
