Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as many… Continue reading Feature: Bellwether Brings Mixed Message For Marketers
The level of customer service at US online stores has improved considerably in the past year, according to the research carried out by the e-tailing group. The Chicago based consulting firm secretly shopped at 100 e-commerce sites during the fourth quarter of 2002 to assess the state of online customer service. It concentrated on a… Continue reading Customer Service Improving For Internet Shoppers, Finds Study
Spain’s Auna Operadores de Telecomunicaciones SA has been forced to buy back a 6% holding in its liquidated digital terrestrial TV business, Quiero TV (see Forecasts), from Carlton Communications, according to a report from AFX News. The story is sourced from La Gaceta de los Negocios, which claims that Auna was obliged to return the… Continue reading Carlton Pockets €7.3m Quiero TV Reimbursement
A new research project from VIPer has targeted professional, middle and senior managers to bring advertisers a snap-shot of the views of upmarket purchasing decision makers.VIPer, which claims to have produced Britain’s first continuous media and lifestyle panel survey of ABs, is made up of a consortium of media groups; Channel 4, Classic FM, Clear… Continue reading Feature: New Research Targets Upmarket Adults
After compiling and analysing a broad selection of other high-profile predictions, eMarketer is forecasting that US advertising spend will grow by 4.7% in 2003. These comparative figures are shown below. It should be noted, however, that forecasters do not necessarily produce their figures on the same basis. In this selection all the data include TV,… Continue reading US Advertising Growth Comparisons From eMarketer
H Bauer has withdrawn a TV ad for its Take A Break magazine after the ITC received over 280 complaints in just over a week.The ad featured a meals-on-wheels delivery lady so absorbed in reading a copy of the magazine that she left an elderly person waiting for their meal.According to the ITC, the ad… Continue reading Take A Break TV Ad Sparks Raft Of Complaints
Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery. The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as… Continue reading INSIGHTanalysis: Bellwether Brings Mixed Message For Marketers
Walkers Crisps has teamed up with Flytxt and Cubo Brand Communications to launch a ambient text campaign designed to increase the visibility and consumption of its products in UK pubs and bars.The promotion begins at the end of the month and will invite consumers to text the answers to football related questions, which will be… Continue reading Flytxt Secures Walkers Crisps For Text Campaign
There was a 9% rise in the number of internet subscriptions in the UK between November 2001 and November 2002, according to the Office of National Statistics. The latest monthly update to the survey of ISPs revealed that total subscriptions increased by 0.4% in the space of a month and the index of internet connectivity… Continue reading Broadband Stimulates UK Internet Market
Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges.The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut their… Continue reading Mobile Phone Operators Ordered To Cut Prices
