Emap has issued a publishing statement for its teenage title, Bliss, after claiming that the latest ABC figures failed to reflect the impact of its relaunch in April.According to Emap, the circulation of Bliss for January to June 2002 stands at 267,553, compared with ABC’s figure of 250,370 for the same period, which represents a… Continue reading Emap Releases Publishing Statement For Bliss
ITV’s troubles will continue into 2003 and the channel faces a battle to convince advertisers to part with their cash, according to a report in the Independent On Sunday. Carlton and Granada are currently negotiating with media-buying agencies to determine how much advertising spend they will receive next year. The two companies have witnessed revenues… Continue reading Tough Times Ahead For ITV Companies
The ITC has upheld complaints against a TV ad for BT Openworld, which promised unlimited access to the internet.The ad, for BT’s internet call package, Openworld Anytime, depicted customers describing the benefits of the service, saying: “Because we’re not worried about the cost we just use it anytime”.However, BT changed the terms and conditions of… Continue reading ITC Finds BT Openworld Ad Misleading
ITV has unveiled research which it claims proves that TV is the most powerful communications medium.The study, which was conducted by Manchester University’s professor of psychology, Geoffrey Beattie, shows that the brain finds audio visual images easier to process than either text or audio alone.Beattie exposed participants to messages about three products, a holiday, a… Continue reading ITV Research Claims TV Is The Most Powerful Medium
Future Publishing’s recently rebranded Digital portfolio is relaunching its online presence in an attempt to increase its appeal to high-profile advertisers.Under the umbrella of the relaunched MaxPC network, Future Digital’s websites, which include maxpc.co.uk, pcplus.co.uk, pcanswers.co.uk, netmag.co.uk and iwks.com, have been redesigned to appeal to a larger online and offline audience.All of the sites have… Continue reading Future Digital Revamps Online Presence
ITV’s latest big-budget period drama, Dr Zhivago, drew an average audience of 6.5 million viewers on its Sunday night debut, according to unofficial overnight figures from BARB.The re-make of the Russian classic secured a 27.4% share of viewing for ITV1 between 9pm and 10.35pm last night. It faced strong competition from the final of BBC2’s… Continue reading Corset Wars Kick Off On ITV and BBC
The media sector was seen rising on Thursday, following Wall Street’s rally and a stream of positive results forecasts,On the corporate news front, Scottish Radio Holdings was seen in focus after posting encouraging results (see Scottish Radio Sees Brighter Start To New Year), which saw group-wide profits remaining flat year on year. However, the group… Continue reading Sharewatch
The outlook for European and US advertising remains largely gloomy, despite some more promising signs from the big networks, according to Lehman Brothers. The top five global ad agency groups have now reported their third quarter results, which contained a few more positive indicators – organic growth up on Q2 and some stabilising of the… Continue reading Ad Agencies Q3 Figures Leave Gloomy Outlook For Lehman Brothers
BT Openworld is launching its first broadband sports network using the Sportal brand in a bid to increase uptake of its broadband services.The Sportal OnDemand service, which is part of a joint venture with Sportal owners UKBetting, will offer subscribers a range of video-on-demand sports programming including as-live action, highlights, previews and interviews.Programming, which is… Continue reading BT Openworld Launches Broadband Sports Network
The UK e-commerce sector continues to buzz as the festive season approaches. New figures from the Interactive Media In Retail Group (IMRG) show that internet sales in October were up 21.5% on the previous month. In all, online orders totalled £860.5 million, representing year-on-year growth of 113.6%. This compares with an increase of just 7.1%… Continue reading Online Retailers Have A Red Hot October
