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The number of US households taking cable television services looks likely to decrease for the first time ever in the full year 2002, according to the Federal Communications Commission‘s (FCC) annual report on competition in video markets. This first-time decline in subscribers comes amidst a declining market share for the cable sector. As of June… Continue reading US Cable TV Subs To Fall For First Time In 2002

The media sector saw no prolonged respite from the sell-off which dominated the end of 2002, as the London equity market plummeted after a profit warning in the life assurance sector. Adding to the downside pressure was news that key broker, J.P Morgan, has downgraded UK equities to underweight from overweight.Bearish sentiment dominated yesterday’s market,… Continue reading Sharewatch

Sky Media, the airtimes sales division of Sky Broadcasting, has expanded its sponsorship team with the appointment of Zoë Fuller as sponsorship controller.Fuller, previously sales controller at Sky Media, will take on responsibility for securing sponsorship agreements for Sky’s non-sports channels, including Sky One, Sky News and Sky Movies. She will report directly to commercial… Continue reading Sky Media Appoints New Sponsorship Controller

With 2003 well and truly underway Media Planning Group’s Denise Turner looks at what lies ahead for the advertising industry…The 21st century marches on, 2002 is over and 2003 is already a week old. Last year was spent trying to recover from the hangover of the uncertainties of 2001, especially September 11th. Businesses were still… Continue reading NewsLine Column: What Lies Ahead In 2003?

The BBC is supporting the launch of its new digital, youth entertainment channel, BBC3, with programming from terrestrial channels, BBC1 and BBC2.The initial launch fortnight of the new channel will see it premier episodes of primetime BBC1 soap, EastEnders, in an attempt to encourage young people to tune in. BBC2 will also promote take-up of… Continue reading BBC3 Launch To Be Supported By Main Terrestrial Channels

The Sunday Mirror has launched a new 24-page colour travel supplement called Holidays.The new supplement, which launched last Sunday, will focus on all aspects of holiday and travel and will be edited by Sunday Mirror journalist, Sarah Whitfield-King.Tina Weaver, editor of the Sunday Mirror, commented: “The launch of Holidays reflects our readers growing interest in… Continue reading Sunday Mirror Launches New Travel Supplement

Cinema admissions during November totalled 16.5 million, representing a 12% year on year increase, according to the latest figures from the Cinema Advertising Association (CAA).Visits during November averaged 3.84 million per week and the box office chart was topped by two sequels; Harry Potter And The Chamber Of Secrets and the latest James Bond instalment;… Continue reading Harry Potter Works Magic On Cinema Admissions

Carlton Communications has secured Slim Fast as the sponsor of ITV1’s Wish You Were Here? and its daytime spin-off, Wish You Were Here? Today.The deal will see the Unilever brand sponsor the entire series of the travel show, which will run for six weeks on Tuesday nights at 7.30pm, before moving to a regular weekend… Continue reading Carlton And Granada Line Up New Sponsorship Deals

The Daily Telegraph has secured sponsorship deals for three of its Saturday tabloid supplements, which have been developed to coincide with the New Year holiday booking season.Each of the supplements will be promoted by ads in the Telegraph as well as with 300,000 banner ads on the travel.telegraph.co.uk website and in 3,000 posters in newsagents.The… Continue reading Telegraph Gets A Flying Start With Travel Deals

Ten Percent Increase In UK Business Failures In 2002The number of UK businesses which failed in 2002 was 9.8% higher than in 2001, according to figures from global business solutions company Experian.Western Europeans More Willing To Pay For Online ContentAlmost one fifth of internet users in western Europe are willing to pay for some online… Continue reading On MediaTel Insight Today…