John Brown Citrus Publishing has produced a new Living In Your Area Guide, which will feature at the front of Yellow Pages directories.The guide, which will be included in the 2002-03 edition of the Yellow Pages, include listings and features about the local area and will replace the Local Information Guide’s which were previously included… Continue reading John Brown Citrus Launches Yellow Pages Guides
The next decade will see more big consumer magazine launches than ever before, according to Tim Ewington, director of specialist media strategy consultancy Human Capital. Writing in FT Creative Business, Ewington argues that publishing companies will be forced to launch new titles as other routes to growth have begun to disappear, whilst competition is increasing.… Continue reading Big Consumer Mags Launches Expected In Next Decade
The Advertising Association (AA) and ISBA have welcomed the Government’s recently published Communications Bill as a significant step towards the self-regulation of broadcast advertising.Both groups have voiced their support for the Bill, which they feel will clear the legislative barriers to allow the extension of advertising self-regulation into the broadcast arena.Andrew Brown, director general of… Continue reading Advertising Groups Welcome Move Towards Self-Regulation
BBC World Service and BBC World are to promote their international news operations with a global ad campaign.The campaign, which is targeted at business decision makers, will run on posters in European and Asian airports. It will also feature in international business journals and newspapers.According to the BBC, the new promotion, which is based around… Continue reading BBC Launches Global Ad Campaign
Emap is planning to launch a radio version of its music TV channel, The Hits, in Scotland as part of its application for the new Glasgow FM radio licence.The Hits radio format, which is thought to be a reaction to the initial success of the TV brand on the new Freeview platform, will combine elements… Continue reading Emap Plans To Launch The Hits Format On Scottish Radio
The Department Of Health has announced that the ban on tobacco ads on billboards and in newspapers will come into force on 14 February next year.In-pack promotional schemes and marketing drives will have to cease by 14 May 2003 and the Government is considering how to regulate point of sale advertising, brand sharing and sponsorship.… Continue reading Government Puts Deadlines On Tobacco Ad Ban
MSN has launched an advertising campaign to promote Christmas shopping which includes new online features, special offers and discountsThe new promotion is based around the theme of “gift inspiration” and includes the creation of mini e-shops, which will feature across the MSN network, encouraging users to ‘click to buy.’ MSN has secured new advertising deals… Continue reading MSN Launches Christmas Ad Campaign
Virgin Radio has secured a six figure deal to promote Orange’s international calling service through its Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Breakfast Show and is designed to raise awareness of the value of calling abroad from the UK in the run up to Christmas.The on-air activity… Continue reading Virgin Secures Orange For Access All Areas Promotion
Lastminute.com, the trailblazing internet travel company, has provided a boost to the e-commerce sector by announcing its first ever quarterly profit. The online retailer today reported pre-tax profits of £302,000, before one-off costs, for the three months to September. This contrasts with the £3.9 million loss recorded in the previous quarter (see Lastminute Strives To… Continue reading Lastminute Posts First Profits
Vivendi Universal (VU) has been offered E15 billion for its US and European entertainment assets, an offer which it has so far declined, according to reports. The French media group has said that its music and entertainment businesses are not up for sale, although it is thought that chief executive, Jean-René Fourtou, would seriously look… Continue reading Vivendi Receives €15bn Offer For Ents Businesses
