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US adspend will increase by more than 3% to $117.5 billion in 2003, according to a full-year forecast issued by CMR yesterday. In its last market study, CMR was upbeat on the state of the advertising market, pronouncing that 2002 would see positive growth of 2.5% (see US Adspend Up By $2 Billion Through Third… Continue reading CMR Predicts ‘Modest Growth’ For Advertising Sector

Fourth quarter advertising revenue for US newspapers will grow by 3.5%, up from the 1.0% rise in Q3, according to analysts at Merrill Lynch. Some of this improvement will be due to easier comparisons, but nevertheless, a muted ad recovery is in place, reckons the broker. The newspaper sector ended a six consecutive quarter run… Continue reading US Newspaper Revenue To Grow 4.0% In 2003, Says Merrill Lynch

The telecoms industry has been boosted by new figures which reveal that it is on target to achieve one billion GSM subscribers worldwide by the end of 2003. According to the GSM Association, which represents a large number of second and third generation wireless industry companies, GSM attracted 160 million new customers last year. Since… Continue reading GSM Success Story Continues

Almost one in three mobile phone users in Europe want a new phone within the next year and a significant proportion would like access to advanced features, according to a report from Forrester Research. The study found that 29% of mobile owners intend to replace their current phone in 2004. Some 18% are planning to… Continue reading Euro Mobile Users Wave Goodbye To Old Phones

In 2004, cable companies face a tough climate with rising competition but the industry as a whole is in a healthier state than last year and should benefit from increased uptake of new services. Research by technology consultants Ovum suggests that broadband remains a key growth area. Cable has little competition from infrastructure-based operators in… Continue reading Cable Firms To Extend Their Clout

Media stocks extended their losses on Tuesday on volatile trading, triggered by weakness in the oil sector as the threat of a US-led military attack on Iraq looms heavily on the market.On the corporate newsfront, Carlton continued to slide as investors dismissed rumours of a take-over from WestLB. The stock was seen down 1.88%.Elsewhere, Reuters… Continue reading Sharewatch

Conde Nast’s heavyweight fashion magazine Vogue has ignited a wave of controversy after publishing a controversial Gucci ad in next month’s edition.The ad, shot by acclaimed photographer Mario Testino, depicts a model with her pubic hair shaved into Gucci’s trademark “G” symbol, while being pushed against a wall by a male model.A spokesperson for the… Continue reading Vogue Sparks Controversy With Gucci Ad

TV has had it tough recently, with the sharp downturn in the TV ad market causing untold hardship for almost all of the UK’s major commercial broadcasters. Last year saw ITV suffer following the collapse of ITV Digital; Channel 4 was forced to make a raft of job cuts and strategic belt tightening was adopted… Continue reading Feature: Green Shoots Of Recovery For TV Advertising

Indebted UK cable company, Telewest Communications, this morning said that it has reached a non-binding agreement with its senior lenders and bondholders over the terms of its new bank lending facilities.The amended bank facilities total £2.2 billion and will provide Telewest with ‘substantial liquidity’ that should meet the group’s funding requirements following the restructure, which,… Continue reading Telewest Agrees New £2.2bn Bank Lending Terms

The Electoral Commission has urged the Government to uphold the ban on paid-for political advertising in the broadcast media.In a new report into party political broadcasting the Commission argues that broadcasters should continue to carry free-to-air party political broadcasts, which should come under the authority of the new communications super-regulator, Ofcom.According to the report, there… Continue reading Report Warns Against US-Style Political Ads