Older children are transforming tactical marketing because they are more independent and comfortable with money, according to the latest research for the Chartered Institute Of Marketing (CIM).The survey, conduced by Mintel, questioned nearly 2,000 children aged between 11 and 14 about their outlook on life. Over half of the children questioned claimed that their ideas… Continue reading Steetwise Children Challenge Conventional Marketing
Freeserve and AltaVista have redesigned their home pages and have reduced the number of pop-up ads on their sites in a bid to increase usage.The layout of Freeserve’s site has been changed to contain more visible information and similar content has been grouped together to improve usability. Freeserve has also opted to remove pop-up ads… Continue reading Freeserve And Alta Vista Cut Back On Pop-Ups
Alan Bishop, former chairman of Saatchi & Saatchi International, has been appointed chief executive of the Central Office Of Communication (COI).The post will see Bishop handle the Government’s advertising and marketing budget, which is estimated to run into £300 million annually. He will also be responsible for meeting objectives set by ministers and ensuring the… Continue reading COI Appoints Ex-Saatchi Chairman As Chief Executive
Viacom Outdoor has appointed Jane Reynolds as its new head of agency sales, with responsibility for leading the groups two London agency teams.Reynolds will report to national sales director, Laura Doughty and WILL contribute to pitching new ideas and media solutions to agencies such as Zenith and OMD. She will work across Viacom Outdoors’ portfolio… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales
Losses at the UK’s largest commercial radio group, GWR, have risen to £12.1 million for the six months ended 30 September 2002, in what chairman Ralph Bernard describes as a period of ‘volatile and difficult trading conditions’. Total loss for the same period in 2001 was £1.9 million.Turnover at the group remained flat year on… Continue reading GWR Losses Deepen To £12m As Tough Market Conditions Bite
The mobile market in Western Europe is reaching saturation point and opportunities for subscriber growth are therefore limited. However, a new study from The Yankee Group claims that operators are modifying their strategies to ensure higher revenues and foresees a revival in 2003. The report, Western European Cellular Market Forecast 2002: Poised for Recovery states… Continue reading European Mobile Industry Given Fresh Boost
The ITC has upheld further complaints against Channel 5’s early evening tabloid-style show Live With Chris Moyles for bad language.The Commission recommended that the show should use a delay mechanism in transmission, to avoid similar incidents from occurring again. Live programmes have traditionally been associated with unexpected outbursts and slip-ups, which often result in complaints… Continue reading ITC Upholds Complaints Against Live With Chris Moyles
Times Newspapers is further developing its commercial operation with the launch of a new integrated marketing division.TNXL will be headed by former Zed Media client services director, Claire Myerscough, who will work to utilise advertising, editorial, promotions, customer data and other resources to develop bespoke marketing opportunities across The Times and The Sunday Times.Commenting on… Continue reading Times Newspapers To Launch Integrated Marketing Division
H Bauer is launching a new upmarket lifestyle magazine, called threesixtyş, aimed at people with “more money than time.”The launch issue, which will be 180-pages long, will go on sale in January with a print run of 150,000. Targeting AB(C)1 leisure seekers looking for ways to spend their free time with their partner or family,… Continue reading H Bauer To Turn Threesixtyş In Lifestyle Market
The BBC’s new digital channel, BBC Three, is to launch on Sunday 9 February following a string of delays.Stuart Murphy, controller of BBC Choice, commented: “Our research shows that Sunday is a key night for our audience and so we have decide to launch on Sunday 9 February.”The channel was originally expected to launch last… Continue reading BBC Three Announces February Launch
