Shadow Culture Secretary, John Whittingdale, is calling for the BBC come fully under the control of the new super-regulator, Ofcom, following the publication of the Government’s Communications Bill yesterday (see Government Finally Publishes Communications Bill).Whittingdale, who has been an outspoken critic of the Bill, welcomes the liberalisation of the media ownership regulations and the creation… Continue reading Tories Urge Government To Bring BBC Under Ofcom
Ad Agencies are out of touch with the needs of marketing directors and have failed to adapt to new interactive communication methods, according to new research from the Haystack Group and Brainjuicer.416 senior clients and agency chiefs took part in the survey, which aimed to discover why client marketers and ad agencies have grown apart… Continue reading New Research Suggests Ad Agencies Are Out Of Touch
ITV’s Pop Stars: The Rivals is proving that there is still enthusiasm for reality-TV programmes, after a record number of SMS votes were cast during last Saturday’s show.According to mobile phone operator O2, more than 200,000 votes were cast via premium rate text messaging during last week’s one-hour voting period. It is understood to have… Continue reading SMS Voting Continues To Generate Revenues
Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002.The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was up… Continue reading Scottish Radio Sees Brighter Start To New Year
JCDecaux has secured the contract to provide street furniture to the city of Leicester in a deal thought to be worth around £16 million in advertising revenue over the next 15 years.The contract, which was previously held by Clear Channel, consists of 500 advertising faces including bus shelters, freestanding units and a number of non-advertising… Continue reading JCDecaux Wins Leicester Street Furniture Contract
Scottish Radio Holdings (SRH) is beginning to see improvements in its radio advertising levels, following a flat performance in the year to 30 September 2002. The group says that radio revenue was flat during its financial year, with national advertising showing a 6% decline, whilst local revenues grew by 3%; sponsorship and promotions revenue was… Continue reading Scottish Radio Sees Brighter Start To New Year
New research by Booz Allen Hamilton has revealed that the UK has the second best environment for e-commerce. Only the United States ranked higher in a study commissioned by the British Government’s Office of the e-Envoy and the Information Age Partnership. Booz Allen examined statistical indicators and government policies in every G7 country plus Sweden… Continue reading UK Is Second Best For E-Business, Says Report
Media stocks were seen falling on Wednesday as creative accounting took centre stage once more.The radio sector was seen in focus after the Communications Bill confirmed the further liberalisation of the sector (see Government Finally Publishes Communications Bill). GWR was seen recovering some of yesterday’s losses, up 2.68%, after posting disappointing results (see GWR Losses… Continue reading Sharewatch
The online travel industry seems to have overcome its post-September 11 traumas and third quarter figures from Nielsen//NetRatings show that ad impressions were up by 39% year on year. The travel sector now accounts for almost 16 million impressions, equivalent to 6% of all internet advertising. Agency booking services comprise no less than 70% of… Continue reading Travel Advertising Hits Home On The Web
Stadia, the new national ad contractor set up to target sports fans at stadiums across the country, has secured mobile phone operator O2 as its first advertiser.12,500 ads for the group were placed on the back of seats at Arsenal’s Highbury stadium for their match against Tottenham Hotspur on Saturday 16 November.The seat ads were… Continue reading Stadia Secures 02 As Launch Advertiser
