Niall McKinney, who is currently head of marketing for IPC’s men and music titles, has been promoted to marketing director across the IPC Ignite! group.McKinney joined IPC in 2001 from digital agency Kerb, he previously worked in brand management for Proctor and Gamble, where he developed media strategy for the entire UK business.His appointment is… Continue reading IPC Ignite! Appoints McKinney As Marketing Director
The majority of websites for the UK’s top 100 companies are “wallowing in mediocrity”, according to the findings of the Interactive Bureau’s second annual Web Oscars survey.The study, carried out by web usability company, Porter Research, claims that an alarming number of top corporations treat their key online audiences “appallingly”, making it difficult for them… Continue reading Report Claims Top Corporate Websites Wallow In Mediocrity
Sales of DAB digital radios increased by 165% in 2002 and look set to more than double in 2003, according to the Digital Radio Development Bureau (DRDB).Around 75,000 DAB products went on sale in the run up to Christmas and a study carried out by the DRDB shows that almost all of them were sold,… Continue reading Sales Of DAB Digital Radios Boom In 2002
The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement this morning. The market research group said that continuous and syndicated services have performed well,… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002
BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals. The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
The media sector saw slight gains across the board on Friday with the exception of BSkyB and Reuters, which fell 0.98% and 0.13% respectively.Elsewhere, Capital Radio was seen up 0.51% after chief executive, David Mansfield, declared that radio could claim 8% of the advertising market by the end of the decade in the group’s annual… Continue reading Sharewatch
Morag Blazey, the IPA’s media policy group spokesperson for radio, has been appointed as the new chairman of JICRIT, replacing Douglas McArthur who has held the position for the last four years.JICRIT, a joint Venture between the commercial radio industry and the IPA, was established to create an electronic trading system for use by buyers… Continue reading IPA’s Blazey To Replace McArthur As JICRIT Chair
The BBC is considering approaching ABC with the intention of creating a news gathering alliance, after merger talks between the American television network and CNN stalled.ABC had been in merger talks with CNN, the cable news network owned by AOL Time Warner, for some months until it was announced that the discussions had been put… Continue reading BBC Considering News Gathering Alliance With ABC
BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals.The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast Premiership… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
Advertising on the London Underground directly influences tube travellers to buy products, according to research commissioned by Viacom Outdoor.The Project Siren study, which was carried out by NFO WorldGroup, shows that 39% of regular Tube users have bought something as a result of seeing an ad on the Underground, with 69% claiming to read cross-track… Continue reading Underground Ads Influence Tube Travellers
