Older children are transforming tactical marketing because they are more independent and comfortable with money, according to the latest research for the Chartered Institute Of Marketing (CIM).The survey, conduced by Mintel, questioned nearly 2,000 children aged between 11 and 14 about their outlook on life. Over half of the children questioned claimed that their ideas… Continue reading Steetwise Children Challenge Conventional Marketing
Freeserve and AltaVista have redesigned their home pages and have reduced the number of pop-up ads on their sites in a bid to increase usage.The layout of Freeserve’s site has been changed to contain more visible information and similar content has been grouped together to improve usability. Freeserve has also opted to remove pop-up ads… Continue reading Freeserve And Alta Vista Cut Back On Pop-Ups
Alan Bishop, former chairman of Saatchi & Saatchi International, has been appointed chief executive of the Central Office Of Communication (COI).The post will see Bishop handle the Government’s advertising and marketing budget, which is estimated to run into £300 million annually. He will also be responsible for meeting objectives set by ministers and ensuring the… Continue reading COI Appoints Ex-Saatchi Chairman As Chief Executive
Viacom Outdoor has appointed Jane Reynolds as its new head of agency sales, with responsibility for leading the groups two London agency teams.Reynolds will report to national sales director, Laura Doughty and WILL contribute to pitching new ideas and media solutions to agencies such as Zenith and OMD. She will work across Viacom Outdoors’ portfolio… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales
The Daily Telegraph has secured a deal with Microsoft, which will see the paper promote the group’s new computer package over Christmas and the New Year.Three Microsoft-sponsored 16-page tabloid supplements will run in The Daily Telegraph on Saturdays in the run up to Christmas. The first will be an advertorial and the second two will… Continue reading Telegraph Launches Microsoft Promotion
Following a severe earnings warning last month (see Interpublic Earnings Warning Shocks Markets), advertising network Interpublic Group yesterday unveiled Q3 results even poorer than had been expected. Earnings per share were just $0.02, down on October’s forecast of $0.08-$0.10 and way below the original, pre-warning Wall Street consensus of $0.28. Organic revenues declined by 5.8%,… Continue reading Interpublic Results Are Way Below Already-Reduced Figures
The ASA has dismissed complaints against a Channel Five poster for using bad language and being unsuitable for children.The poster was advertising the film The Matrix and used the strapline: “Special is too small a word for effects like these. Fanbleedingtastic would be closer.” Complainants objected to the use of strong language in the ad,… Continue reading ASA Dismisses Channel Five Poster Complaints
Online banking is continuing to grow across Europe, with 18.6 million Europeans visiting a bank or building society website during October 2002, a rise of three million people in the last six months. This is according to the latest figures from Nielsen//NetRatings. The Nielsen report shows that Sweden is the largest market for online banking,… Continue reading Over 18m Europeans Bank Online, Sweden Leads The Way
Media stocks were seen falling on Tuesday after negative economic indicators from the US, continued jitters over creative accounting in the media sector and a host of downgrades from leading London brokerage houses.GWR was seen under pressure, after posting disappointing results (see GWR Losses Deepen To £12m As Tough Market Conditions Bite), which showed a… Continue reading Sharewatch
BT has promised that steps will be taken to ensure that 90% of the UK population have access to broadband connections by the middle of 2005. At present, only 67% of UK citizens are able to receive broadband but BT sees the technology as crucial to its future and has pledged to improve the infrastructure… Continue reading UK Poised For High-Speed Take Off, Says BT Chief
