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US online advertising revenues fell by 4.1% to $1.46 billion in the second quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that internet adspend was down 21.9% when compared with Q2 2001. The report also revised down its Q1 estimate to $1.52… Continue reading US Internet Advertising Remains In Decline

UK cinema admissions for September remained unchanged year on year totalling 10.6 million, according to the Cinema Advertising Association (CAA).Mel Gibson’s blockbuster, Signs, was the highest grossing film of the month, taking £11.2 million and helping the average number of weekly cinema admissions to reach 2.4 million. The Bourne Identity staring Matt Damon was also… Continue reading September Cinema Admissions Remain Stable

Although broadband is proving popular in some parts of Europe, significant growth will not occur until dial-up internet access has peaked, according to a study from Probe Research. The report, European/African Internet Connectivity and Leading European ISPs, forecasts that providers can expect to see ongoing growth in broadband through 2007. However, Probe suggests that many… Continue reading Broadband Providers Must Reach Out To Consumers, Says Report

AOL UK has appointed Sharon Lang as its new vice president of marketing with responsibility for brand and acquisition strategy.Lang, who was previously director of brand marketing, will continue to report to the chief executive officer and co-managing director of AOL UK, Karen Thomson.Before joining AOL, Lang was direct marketing director at BBJ, which is… Continue reading AOL Appoints New Vice President Of Marketing

Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading Text Appeal Shows No Sign Of Abating

GWR’s sales-house Opus has secured Tesco Motor Insurance as the sponsor of The Mix’s 50-strong fleet of branded Black Thunder vehicles.The £250,000 deal will see the insurance brand appear across the Black Thunder cars, covering rear wheel arches and front doors from October. The Mix’s programming and content team, Creation, will produce on-air and online… Continue reading Opus Secures Sponsor For The Mix’s Black Thunder Fleet

Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association (MDA).September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million,… Continue reading 2 Million Text Messages Sent Each Hour During September

Legislation to ban tobacco advertising in Britain passed through the House of Commons last night, 40 years after the Royal College of Physicians published conclusive evidence linking smoking with lung cancer.The proposed legislation will ban press, billboard and online advertising of tobacco and will prohibit free distribution of tobacco products, direct mail or coupon offers.… Continue reading UK Tobacco Ad Ban Passed By Parliament

Opus has secured a six-figure deal with More Th>n to encourage safe driving through a promotion on Classic FM.The deal, which will target 4.5 million ABC1s with cars, runs throughout October and November and includes on air and online promotions, as well as a competition giving listeners the chance to win a Mini Cooper.The on… Continue reading More Th>n Promotes Safe Driving Through Classic FM

Carlton and Granada are expected to ask competition regulators to broaden the definition of the advertising market in which they operate, in a bid to secure approval for their proposed £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).According to a report in today’s Financial Times, the two ITV partners, who… Continue reading Carlton And Granada To Appeal To Regulators Over Merger