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Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators. This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18%… Continue reading WAP Services Prove Popular In December

After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report

The ASA is using the full extent of its power and is referring marketing consultancy, The J Partnership, to the Office Of Fair Trading (OFT) for its part in a misleading direct mail campaign.This is the first time that the ASA has referred a marketing agency to the OFT, and is a re-iteration of the… Continue reading ASA Uses Full Force Against Marketing Agency

The media sector ventured into positive territory on Thursday after some up-beat economic indicators and news that the US federal Reserve is to keep interest rates on hold.On the corporate news-front, the radio sector was in focus after the release of RAJAR audience measurement data for the fourth quarter of 2002.Capital Radio was in the… Continue reading Sharewatch

The latest IPA Industry Census shows that smaller agencies appear to have escaped the brunt of last year’s downturn, increasing the size of their workforce during 2002.According to the report, small and medium sized agencies experienced a respective 4% and 5% increase in the number of people they employed last year, compared to large agencies… Continue reading IPA Census Brings Good News For Smaller Agencies

London-based alternative music station Xfm has unveiled its biggest ad campaign for two years.The campaign will focus on the London Underground and will comprise around 9,000 poster sites including 16-sheets, 6-sheets and tube cards.Running throughout February, the campaign will feature high-profile DJ’s Christian O’Connell, Zoë Ball and Ricky Gervais and will aim to promote the… Continue reading Xfm Launches High-Profile Ad Campaign

Radio revenues at GWR Group were flat in the final quarter of 2002, despite a 14% increase at the group’s flagship Classic FM station, the company announced in a trading statement this morning.National airtime revenues were also flat, whilst local sales dropped by 4%. Like-for-like revenue figures for January 2003 are expected to show an… Continue reading GWR Group Sees Flat Q4 Revenues

Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18% growth… Continue reading WAP Services Go From Strength To Strength In December

Woolworths has been signed as the multimillion sponsor of the Network Chart Show, in what is thought to be the biggest sponsorship deal in British radio history.The two-year agreement, which was signed with Capital Radio Group’s commercial division on behalf of Network Chart Ltd, begins this Sunday when the Woolworth’s Hit 40 UK will be… Continue reading Woolworths Signed As New Chart Show Sponsor

Megaposter is launching three new giant banner sites in Liverpool in an attempt to capitalise on the increasing popularity of the city as a day trip designation.The first two sites measure over 200 square metres and are located in Williamson Square and The Cavern Quarter. The third and largest of the sites measures 352 square… Continue reading Megaposter To Launch New Giant Banners In Liverpool