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ITV Digital, the defunct pay-TV operator, has been put into liquidation and the trail of creditors which includes BSkyB, the Football League and Crown Castle International will see little of the £1.25 billion due to them. Liquidator Grant Thornton has valued the company’s remaining assets at £27.3 million, a paltry sum compared with the £1… Continue reading ITV Digital Creditors Lose More Than £1 Billion

Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch.The broker says that whilst the rationale behind the strategy is sound (adding that something does need to be done after “years of mismanagement”), the paper is unlikely to… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector

Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch. Responding to a Trinity Mirror analyst meeting last night, the broker says that whilst the rationale behind the strategy is sound (adding that something does need to be… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector, Say Analysts

OMD Europe has secured the media buying and planning account for Sony Europe, which includes Columbia TriStar entertainment, Sony Music and Sony Pictures.The account, which includes over £188 million pounds of advertising in over 20 European countries, is part of Sony’s initiative to consolidate media planning and buying by region.Paul Burger, president of Sony Music,… Continue reading OMD Europe Secures Sony Planning And Buying Account

There was some good news for the US newspaper advertising sector yesterday as two major publishers reported positive results for the third quarter of the year. The New York Times Company (NYTC) talked of a steady improvement in advertising and circulation revenues and posted profits up 35% on ad revenues up 3.6% during September; circulation… Continue reading US Newspaper Groups See Ad Pick-Up In Q3

Granada has announced that BMW’s Mini is to continue its sponsorship of ITV1’s comedy drama Cold Feet for the fifth and final series.The deal includes full broadcast sponsorship of the programme, website presence on www.coldfeetonline.co.uk and a hotlink through to the Mini website. WCRS is responsible for the media planning and creative work and will… Continue reading Granada Gets Cold Feet Over Mini Sponsorship

Global shipments of games consoles will hit 41.9 million units in 2002, an increase of 84% year on year, according to new forecasts from Strategy Analytics. Sony’s PlayStation 2 (PS2) console is expected to account for 63% of sales, followed by Nintendo’s GameCube with 21% and Microsoft’s XBox with 16%. Cumulatively, the PS2 will account… Continue reading Sony Domination May Drive Nintendo Out Of Games Console Market

Freeserve’s advertising sales director, Caroline Pathy, has resigned from her post after three years with the ISP.Pathy, who is stepping down in November to relocate to Geneva, was responsible for bringing Freeserve’s advertising sales in-house. She also helped to develop the company’s ad sales strategy and oversaw the hiring of a 32-strong sales team.It is… Continue reading Freeserve’s Ad Sales Director Resigns After Three Years

Granada has announced that Walkers Snacks is to sponsor ITV1’s Saturday morning children’s show SM:TV.The sponsorship, which was brokered by MediaVest, will begin on the 16 November and will run for 12-months. Abbott Mead VickersBBDO is designing the creative concept for the credits, which will feature a variety of Walkers brands throughout the year, starting… Continue reading Granada Secures Walkers To Sponsor SM:TV

ITV Digital, the defunct pay-TV operator, has been put into liquidation and the trail of creditors which includes BSkyB, the Football League and Crown Castle International will see little of the £1.25 billion due to them.Liquidator, Grant Thornton, has valued the company’s remaining assets at £27.3 million, a paltry sum compared with the £1 billion… Continue reading ITV Digital Creditors Lose More Than £1 Billion