Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch.The broker says that whilst the rationale behind the strategy is sound (adding that something does need to be done after “years of mismanagement”), the paper is unlikely to… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector
Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch. Responding to a Trinity Mirror analyst meeting last night, the broker says that whilst the rationale behind the strategy is sound (adding that something does need to be… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector, Say Analysts
OMD Europe has secured the media buying and planning account for Sony Europe, which includes Columbia TriStar entertainment, Sony Music and Sony Pictures.The account, which includes over £188 million pounds of advertising in over 20 European countries, is part of Sony’s initiative to consolidate media planning and buying by region.Paul Burger, president of Sony Music,… Continue reading OMD Europe Secures Sony Planning And Buying Account
There was some good news for the US newspaper advertising sector yesterday as two major publishers reported positive results for the third quarter of the year. The New York Times Company (NYTC) talked of a steady improvement in advertising and circulation revenues and posted profits up 35% on ad revenues up 3.6% during September; circulation… Continue reading US Newspaper Groups See Ad Pick-Up In Q3
Granada has announced that BMW’s Mini is to continue its sponsorship of ITV1’s comedy drama Cold Feet for the fifth and final series.The deal includes full broadcast sponsorship of the programme, website presence on www.coldfeetonline.co.uk and a hotlink through to the Mini website. WCRS is responsible for the media planning and creative work and will… Continue reading Granada Gets Cold Feet Over Mini Sponsorship
Global shipments of games consoles will hit 41.9 million units in 2002, an increase of 84% year on year, according to new forecasts from Strategy Analytics. Sony’s PlayStation 2 (PS2) console is expected to account for 63% of sales, followed by Nintendo’s GameCube with 21% and Microsoft’s XBox with 16%. Cumulatively, the PS2 will account… Continue reading Sony Domination May Drive Nintendo Out Of Games Console Market
BBC1 gained its highest Wednesday night audience for over a year last night with a peak of 10.6 million people tuning in for the England versus Macedonia Euro 2004 qualifier.The average audience for the BBC’s coverage of the game was 9.3 million, which equates to a 39% share of viewing. Despite the record viewing figures… Continue reading BBC Scores With England’s Disappointing Draw
The media and publishing sector will be forced to lay off more workers in the final quarter of this year than any other industry, according to a report out this week. The recruitment group Reed surveyed 800 UK companies across the board and found that the number planning to downsize had fallen from 10% in… Continue reading Media Workers Set To Feel The Pinch, Says Survey
The Chrysalis-owned Galaxy Network is launching a six-figure TV ad campaign aimed at extending its reach amongst youth consumers.The campaign launches tomorrow across the MTV network, E4, Trouble and Bravo. It includes three different executions, all of which feature the strapline “The dance and R&B you salute” against a soundtrack of core Galaxy artists including… Continue reading Galaxy Targets Youth Consumers With Six-Figure TV Push
The US internet population is growing all the time and a large proportion of users are happy with the medium. These are the findings of the Consumer Internet Barometer, a quarterly measure of web usage. However, the survey also exposed growing concerns about internet security and many consumers are still reluctant to disclose personal information… Continue reading US Internet Usage Rises But Security Doubts Persist
