Consumers’ use of the internet to handle billing and account management is set to reach a 45% penetration of the US adult population by 2005, according to forecasts from Gartner Dataquest. The report shows that 22% of US adults will be using online billing and account systems by the end of this year, up from… Continue reading Online Billing Systems To Become Increasingly Popular
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Freeserve has raised the stakes in the broadband price war by announcing plans to cut the cost of its high-speed internet package by 7%.The move, which will reduce the cost of Freeserve’s monthly subscription fee to £27.99, matches the price cut implemented by its main rival, AOL, earlier this month (see Broadband Connections Break The… Continue reading Freeserve Ups Stakes With Broadband Price Cut
US broadband service providers attracted 1.3 million new subscribers during the second quarter of 2002, according to a new study from Jupiter Media. Approximately 13.1 million households or 21% of all online households now connect to the internet using a high speed connection. In the report, Broadband User Segmentation: Understanding and Targeting the Broadband Audience,… Continue reading Broadband In 13 Million US Homes, Says Jupiter
Emap-owned FHM.com is moving into paid-for content with the launch of its High Street Honeys Uncut offering.The subscription only zone will require readers to pay £1 per month for access to a previously unseen database of pictures from the High Street Honeys supplement, which was published with October’s issue of FHM.The supplement was the result… Continue reading FHM Moves Into Paid-For Online Content
Less than half of all UK employers know how long their staff are online and in many cases, employees are free to use the internet for non-work purposes. These are the conclusions of a new report from the ISP Star Internet. The survey found that only 43% of bosses were aware of the amount of… Continue reading Employers In The Dark On Internet Usage
AOL and Lycos have voiced their enthusiasm for putting their online services on digital television in the UK.A spokesperson for AOL told NewsLine: “An awful lot of households have got digital television and while the usage is still relatively low, it represents a huge opportunity. The medium clearly has potential in the long run.”Interaction, convergence… Continue reading UK Internet Portals Look To Digital TV For The Future
OMDtvi has launched its first interactive advert for blue-chip financial group Barclaycard.The ad, which will be screened on the Sky Digital platform, will allow viewers to access an interactive digital zone specially created to allow users to receive more information about Barclaycard services.Barclaycard is testing the water with the new advertising campaign and is hoping… Continue reading OMDtvi Launches Interactive TV Ad For Barclaycard
ITV1 has today unveiled its new on-air identity which will launch next Monday as part of major overhaul designed to created a unified ITV1 brand.The channel’s new-look, which is the most extensive in its history, includes over 100 new idents designed to reflect a more coherent ITV1 brand, a new portfolio of on-screen graphics and… Continue reading ITV1 Reveals New On Screen Identity To Launch Next Week
Granada has announced that BMW’s Mini is to continue its sponsorship of ITV1’s comedy drama Cold Feet for the fifth and final series.The deal includes full broadcast sponsorship of the programme, website presence on www.coldfeetonline.co.uk and a hotlink through to the Mini website. WCRS is responsible for the media planning and creative work and will… Continue reading Granada Gets Cold Feet Over Mini Sponsorship
Channel 4 and Channel 5 are understood to be preparing to approach competition regulators to prevent the creation of a single ITV on the grounds that it will control too much of the TV advertising market.Carlton and Granada announced plans to merge earlier this month ending a period of intense speculation about the future of… Continue reading Rival Commercial Broadcasters Challenge £2.6bn ITV Merger
