The ITC has upheld complaints against a TV ad for BT Openworld, which promised unlimited access to the internet.The ad, for BT’s internet call package, Openworld Anytime, depicted customers describing the benefits of the service, saying: “Because we’re not worried about the cost we just use it anytime”.However, BT changed the terms and conditions of… Continue reading ITC Finds BT Openworld Ad Misleading
ITV has unveiled research which it claims proves that TV is the most powerful communications medium.The study, which was conducted by Manchester University’s professor of psychology, Geoffrey Beattie, shows that the brain finds audio visual images easier to process than either text or audio alone.Beattie exposed participants to messages about three products, a holiday, a… Continue reading ITV Research Claims TV Is The Most Powerful Medium
Future Publishing’s recently rebranded Digital portfolio is relaunching its online presence in an attempt to increase its appeal to high-profile advertisers.Under the umbrella of the relaunched MaxPC network, Future Digital’s websites, which include maxpc.co.uk, pcplus.co.uk, pcanswers.co.uk, netmag.co.uk and iwks.com, have been redesigned to appeal to a larger online and offline audience.All of the sites have… Continue reading Future Digital Revamps Online Presence
ITV’s latest big-budget period drama, Dr Zhivago, drew an average audience of 6.5 million viewers on its Sunday night debut, according to unofficial overnight figures from BARB.The re-make of the Russian classic secured a 27.4% share of viewing for ITV1 between 9pm and 10.35pm last night. It faced strong competition from the final of BBC2’s… Continue reading Corset Wars Kick Off On ITV and BBC
A strong out-performance of the market has led Chrysalis Radio to move back in to profit in the year to 31 August 2002. Results released this morning show that the group achieved a pre-tax profit of £5.8 million, up from a pre-tax loss of £16.8 million last year and well ahead of internal budgets.Chairman, Chris… Continue reading Chrysalis Surges To Profit Following Strong Market Out-Performance
The media sector was seen rising on Thursday, following Wall Street’s rally and a stream of positive results forecasts,On the corporate news front, Scottish Radio Holdings was seen in focus after posting encouraging results (see Scottish Radio Sees Brighter Start To New Year), which saw group-wide profits remaining flat year on year. However, the group… Continue reading Sharewatch
BT Openworld is launching its first broadband sports network using the Sportal brand in a bid to increase uptake of its broadband services.The Sportal OnDemand service, which is part of a joint venture with Sportal owners UKBetting, will offer subscribers a range of video-on-demand sports programming including as-live action, highlights, previews and interviews.Programming, which is… Continue reading BT Openworld Launches Broadband Sports Network
John Brown Citrus Publishing has produced a new Living In Your Area Guide, which will feature at the front of Yellow Pages directories.The guide, which will be included in the 2002-03 edition of the Yellow Pages, include listings and features about the local area and will replace the Local Information Guide’s which were previously included… Continue reading John Brown Citrus Launches Yellow Pages Guides
The Advertising Association (AA) and ISBA have welcomed the Government’s recently published Communications Bill as a significant step towards the self-regulation of broadcast advertising.Both groups have voiced their support for the Bill, which they feel will clear the legislative barriers to allow the extension of advertising self-regulation into the broadcast arena.Andrew Brown, director general of… Continue reading Advertising Groups Welcome Move Towards Self-Regulation
BBC World Service and BBC World are to promote their international news operations with a global ad campaign.The campaign, which is targeted at business decision makers, will run on posters in European and Asian airports. It will also feature in international business journals and newspapers.According to the BBC, the new promotion, which is based around… Continue reading BBC Launches Global Ad Campaign
