Radio advertising is responsible for 7% of all display advertising revenues, according to the latest figures from Nielsen Media Research, up from 6.8% on the previous twelve months. There are many valuable lessons that new media could well learn from radio, Ewan Darby, Strategic Planning Manager, from Nielsen Media Research, explains…October 2002 has been a… Continue reading NewsLine Column: Blowing The Radio Trumpet
Online ad solutions group, DoubleClick, has announced the acquisition of Protagona plc, the UK-based campaign management software company.The deal, which has been expected for some time, will see DoubleClick increase its exposure to the planning side of the industry. Protagona produces Ensemble, software which helps direct marketers to both plan and execute their campaigns.In the… Continue reading DoubleClick Expands Direct Marketing Business
NRS figures for the April to September period of 2002 reveal an overwhelmingly mixed picture of newspaper readership. The overall number of people reading newspapers is seen slightly rising, with a 0.8% growth compared to the same period last year.The broadsheet sector saw some solid performances, as huge news stories such as the anniversary of… Continue reading NRS National Newspaper Round-Up – September 2002
NRS figures for the April to September period of 2002 reveal an overwhelmingly mixed picture of newspaper readership. The overall number of people reading newspapers is seen slightly rising, with a 0.8% growth compared to the same period last year.The broadsheet sector saw some solid performances, as huge news stories such as the anniversary of… Continue reading NRS National Newspaper Round-Up – September 2002
Jim Blundell, managing director of Survey Audits, will warn delegates at next week’s European Television Symposium of the perils of introducing new television audience measurement systems.He will cite the example of Australia where last year, ATR replaced ACNielsen as the approved TV measurement providers. There were numerous problems during the changeover and industry figures squabbled… Continue reading Television Conference To Tackle Audience Measurement
The government is yet to make a decision over radio ownership regulation, according to Culture Secretary, Tessa Jowell.Writing in today’s Financial Times, Jowell claims that the government has agreed to 120 of the 148 recommendations made by Lord Puttnam’s Joint Scrutiny Committee. However, she adds: “There are a few issues on which the government still… Continue reading Government Remains Undecided Over Radio Regulation
Week on week analysis of the media sector revealed a solid performance, with stocks recovering after last weeks sell off, despite mixed economic news.On the corporate newsfront, Independent is in focus after posting a £15.7 million loss, despite a cost-cutting drive. The stock was seen down -1.13% week-on-week.While Telewest remains in focus after the beleaguered… Continue reading Sharewatch
ITV is close to finalising a multimillion-pound interactive television deal with BSkyB, according to a report in today’s Times.It is understood that the terrestrial broadcaster has already agreed the commercial terms and is now concluding the technical arrangements for the new service.The deal will enable BSkyB’s digital viewers to register their votes for shows such… Continue reading ITV Set To Go Interactive With BSkyB
The Institute of Practitioners in Advertising (IPA) has welcomed the decision by the government to extend the self regulation of advertising to the broadcast sector in the forthcoming Communications Bill.The government’s turn-around was part of its response to the Joint Scrutiny Committee recommendations of the Puttnam Committee. It announced its decision last week, declaring that… Continue reading IPA Welcomes Government Move To Self Regulation
Channel 4 has launched its marketing campaign for Celebrity Big Brother 2, due to begin later this month.The campaign, created by Foundation 33, will comprise of one execution to run on Golden Square poster sites. There will also be radio ads and carefully placed campaigns in celebrity weeklies.Katie Hayes, Marketing Manager at Channel 4, commented:… Continue reading Channel 4 Launches Celebrity Big Brother Campaign
