The mobile phone will never replace mass marketing vehicles such as TV, radio or national press, but Dan Rosen, commercial director at 12Snap, explains how SMS advertising is becoming an increasingly important part of the marketing mix.The newspaper – a pillar of British society – is consumed by tens of millions of Britons everyday. We… Continue reading NewsLine Column: Is Mobile The First Direct Mass Media?
A new study has found that increasing numbers of broadband users are watching sports coverage online and the budding industry is already worth more than $100 million. Researchers at technology research firm, Strategy Analytics examined hundreds of international sports sites and reported on the current availability of webcasts and their potential for the future. At… Continue reading Broadband Offers Sporting Chance To Rights Holders
Channel Five secured a record audience last night with 3.6 million viewers tuning into its documentary on Michael Jackson’s Face.According to unofficial overnight figures from BARB, the channel achieved a 15% share of viewing between 9pm and 10pm, the largest ever recorded at Channel Five, aside from films and football matches.The documentary, which was heavily… Continue reading Jacko Helps Five Face The Future
The Daily Mail & General Trust, publisher of the Daily Mail, is to remain family controlled, according to its chairman Viscount Rothermere. According to a report in today’s Times newspaper, Rothermere has no intention of changing the company’s controversial share structure that gives his family control of the voting rights. He asked: “Why should the… Continue reading Daily Mail & General Trust To Remain Family Owned
Week on week analysis of the media sector reveals heavy losses after a turbulent week on trading.Embattled telcom group,Telewest, saw the sector’s most significant decline, falling 25% week on week. The group is under pressure to reach a restructuring agreement with its bondholders within a month following a decision to delay a £68 million coupon… Continue reading Sharewatch
The publishing assets of SMG which were put up for sale earlier this month (see SMG To Sell Publishing And Online Business), have attracted considerable interest from the UK’s prominent newspaper groups but many analysts believe that the company’s valuation is excessive given current market conditions. SMG has decided to concentrate its attention on television… Continue reading Publishing Giants To Compete For SMG Titles
The Daily Mail & General Trust, publisher of the Daily Mail, is to remain family controlled, according to its chairman Viscount Rothermere.According to a report in today’s Times newspaper, Rothermere has no intention of changing the company’s controversial share structure that gives his family control of the voting rights. He asked: “Why should the voting… Continue reading Daily Mail & General Trust To Remain Family Owned
A leading media analyst at Merrill Lynch has offered a grim prognosis for the short term future of the advertising industry, claiming that recent events have conspired to foster uncertainty rather than spread optimism. Lauren Rich Fine says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war mean… Continue reading US Advertisers Hold Fire As Difficult Conditions Prevail
Wireless Group-owned sports radio station talkSPORT has secured Mercedez-Benz vans as the six figure sponsor of its weekend football results updates.The deal, which will run during the 2002/2003 season, will see Mercedez sponsor the half-time and full-time results round-ups during Adrian Durham’s Football First programme on Saturday afternoons.Adam Roland, sponsorship controller at talkSPORT’s sales house,… Continue reading talkSPORT Gets A Result With Mercedez-Benz Deal
US consumer confidence in the internet remained stable in the third quarter of 2002, according to a new report from ACNielsen. The Internet Confidence Index monitored by Yahoo! and ACNielsen remained flat in Q3 at 113 from the previous quarter. However, it has increased from 105 at the same period last year, indicating greater confidence… Continue reading Internet Confidence Steady In Third Quarter, Says ACNielsen
